Now that most cell phones can access the internet, you might think that you can quit worrying about public wifi for tourism. But more than ever, wifi is important to local tourism strategies, especially in small towns. You understand that your visitors want to access the web while traveling. They are researching attractions, looking up…
At the International Economic Development Council’s annual conference in Columbus this year, I presented on a panel with two great economic development people who are also resources on social media use. First is Victoria Hershberg. She is with McAllen Economic Development Corporation, and actively uses social media to promote McAllen. Here presentation outlines their current…
Do you have a strategic plan or a marketing plan? If you do, that’s the place to start with social media. It doesn’t matter whether you are planning for a small business, a tourism group, or an economic development organization. You start in the same place. 1. Get out your plan and look over all…
Because we are constantly working to bring tourism professionals together with social media tools for better marketing, Sheila Scarborough and I put together an entire track of tourism workshops at BlogWorld Expo this year. In the Thursday, October 14 BlogWorld Tourism track, we’re really excited to bring you four co-panelists who have real-world, practical application…
No matter what business you are in, there is another way of thinking of it. I learned early on that the business I’m in is not hunting. The business I’m in is entertainment. Entertainment is a mindset of everybody that works for you. Rickey Squires, Rawhide Creek Ranch “No matter what your product is, you…
How can you tell if your social media efforts are making any difference? Here’s one simple trick that can make it clear. Make a new page. It can be on your main site, or on a completely new domain name. Let’s call it the landing page. This is where your new visitors will land. Put analytics…
There is a progression of engagement between you and your customers. The further you progress, the more valuable you are to your customers and the more you are able to charge. At the bottom level, you offer a commodity, like fresh milk. Milk is available all over, and most people buy it where ever it is convenient. Up…
You know more and more people are using their phone to access the web, and you know that you need to make a mobile friendly site, especially for tourism. But wait, new advice is coming out: can you skip doing a mobile site? “Not that smart” phoneslike mine will be aroundfor several years more At…
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