Waynoka, Oklahoma, had a lot of vacant run-down buildings in their downtown. In a town of 900 people, the prospects didn’t look great. At an all-class reunion, a group of alumni got together and decided to change that. They called themselves Project Waynoka, our friend and early contributor Jeanne Cole said. They started raising money….
Lots of small towns struggle with retail, both retaining existing stores and encouraging new stores to open. In Elk City, Oklahoma, the municipal government actively encourages retail experiments by rebating some sales tax to new retail businesses. Economic Development Director Jim Mason told me about it at a regional meeting, and I thought it…
Guest post by Deb Brown We had filmmakers from San Francisco in our town this month making a movie about us. They are telling the story of Webster City, Iowa, and how we’ve bounced back from the loss of a major manufacturer and the hundreds of jobs they took with them. It’s a big deal…
My friend Mark Riffey is from the small town of Columbia Falls, Montana. He normally writes about marketing, and he offers excellent advice. But last week, something different popped up. He wrote to his hometown folks to address the loss of an important local employer. I know many of you can relate to this…
Twice recently, the question has come up: who is going to buy the stores in my town when their owners retire in a few years? The answer is no one, unless you start growing your people. In small towns, this is a pressing question. If you lose a key business because the owner can’t…
Have you ever bought something only to find out that the final prices is more, and sometimes a great deal more, than what you read or were told? How did it make you feel? That feeling is the same one your customer gets if you aren’t being transparent in your pricing. When I have discussed…
There will be times in business when your income is zero. You might as well plan for that right now. For farmers, a wheat crop might be entirely hailed out, and they may lose the entire year’s income. They have to plan for that or it’s going to put them out of business. The…
InnovationLab helps rural businesses in Sonora, CA Guest post by Greg Falken Tuolumne General Hospital opened its doors in 1849, serving miners in the gold fields of California. By some accounts, the town of Sonora – now the county seat – was founded to address the miners’ urgent need for health care. TGH had six…
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