To many business owners, marketing feels like a numbers game. Too little and no one knows you exist. Too much and your potential customer feels bombarded. So business owners are forced to look for balance in their marketing. Yet balance is not something that can be readily achieved. It begins with knowing your customer base….
You’ve seen the stories, “Build Your Business with No-Cost Marketing.” This headline has been used many times, most recently when talking about social media. We want such things to be true. Yet, we also know the reality – there is a cost to everything. It may not be a cost in dollars, but instead, it…
Is your business a family business? When most people hear that phrase they think in terms of some formal and regular involvement of family members in defined business activities with some payment for such activity. Yet in the broadest sense, family businesses cover a much broader involvement of family members. The work might include the…
As you review articles for help with your small-business marketing, you may notice that many of them focus on a single strategy or method. The reality is that a good marketing plan has balance. Often today the strategy is online marketing or, getting more specific, social media marketing. Video marketing is also quite popular. These…
Many retailers experience a sales slump during after the holiday season. How do you respond? The slump comes as no surprise and most small-business owners know they just need to plan for it and ride it out. They think of it as time to work in the business and perhaps to grab a short vacation….
Think back to the last meeting in your small business? Does your memory make you cringe? Or was your response that you only have a couple of meetings and you talk every day, so maybe you never bother with a meeting. And how did the meeting go? Was most of the conversation off-track and non-business…
Let’s start with Best Wishes for 2018. That wish was to be a part of my post last week. But as you may or may not have noticed, I didn’t get a post done. This is not the first time it has happened but those missed times were typically planned for some reason. Last week…
“I need help in marketing my product. “ That short sentence is the one I hear often as I work with small-business owners. Most often, when asked to clarify what they want, the owner talks about increasing his or her sales. They want to see more goods and services go out the door. While sales…
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