While today’s business owners need to market online, they shouldn’t ignore traditional marketing methods. The reality is that an effective marketing campaign uses the tool that best reaches the target market. For many businesses owners, especially those in rural communities, that tool continues to be one of the traditional marketing venues. An example of such […]
Building a Team
One of the challenges of a business is developing your team of employees. Previous posts have discussed how to find and hire new employees (Hiring New Employees, Time to Hire, and Employees are Your Foundation are three examples). The difficult part though is getting everyone to work together and focused on the end goal. Business […]
A small town apprenticeship
Any rural business owner can offer an apprenticeship Kevin Rubash is now the owner and designer at Interior Spaces which is a interior home design business in Webster City, Iowa (population 8,000). Kevin designs interiors for homes and business and sells everything from bedding to furniture to flooring and curtains. He got his first chance […]
It’s the Little Things
Did you ever have a really good idea only to see someone else jump on it first? Well, this blog post is representative of that. I came up with the idea last week and as I got ready to write this blog appeared in my email, “This Place is Perfect.” So my options are to […]