Retaining your existing customer base is one key to the long term growth and success of your business. Customer retention begins your thought process of having a business not only today but tomorrow, next month, next year, and even 10 years from now. It takes you from being upset at the customer who leaves with […]
Customer Loyalty Vital to Business
Business owners often take customer loyalty for granted. Yet, in this competitive market, nothing could be further from the truth. The returning customer often is key to the bottom line of just about any business. So often you only see them spending $10 in your store and never making any big purchases. But if they […]
Building Effective Rewards Programs
You have hear the phrase, “Give the customer what he or she needs or wants.” As a business owner, you know that is true and so you focus on providing goods and services that meet those needs. You focus on specific solutions, quality, and timely delivery. You work hard to ensure that the product works […]
My Small Business has a Social Media Presence. Where are the Clients?
I have taken the plunge and have gotten into social media. Now what? Is this what you are thinking? Does the “Field of Dreams” syndrome, build it and they will come, drive your effort? If only it were that easy. Part of getting followers to your online efforts requires you to be regular in posting. […]
