I have taken the plunge and have gotten into social media. Now what? Is this what you are thinking? Does the “Field of Dreams” syndrome, build it and they will come, drive your effort? If only it were that easy. Part of getting followers to your online efforts requires you to be regular in posting….
Going to conferences and events can have huge benefits for small town business people. When we’re working in our business, we feel isolated because there are so few businesses like ours. It can feel like there is no one to talk to, no one who understands what we go through. That’s why industry conferences,…
Of all the reasons why small-business owners start businesses, two are noted most often. They are a desire to be in control and having more time for family. Yet once in business, many owners indicate that neither goal has been achieved. By its nature, control should allow for deciding how much you want to work….
Does your business have a sustainable advantage? Having one or more sustainable advantages gives you an edge in the marketplace. Advantages can be developed in several ways. Perhaps the most commonly sought after advantage is price. However, a price advantage is rarely, if ever, sustainable. Another business will find a way to offer a lower…
If part of the services you provide includes helping people make a plan, be sure you don’t stop there. If you don’t address this pitfall, it’s going to hurt your sales and hold potential customers back. The problem Everyday people, like your customers, want to have a plan, but they have an important doubt….
Small town people know that lean times can happen to anyone and any business. If you only sell to walk-in customers, what do you do when the city tears up your sidewalk? If you only do consulting, what do you do when you get sick for a month? If you only sell online, what…
It’s time to start that business you have always wanted. Why are you hesitating? Are you nervous that you don’t have the skills necessary? Some of the skills the small-business owner needs are: Passion, perseverance and persistence: Call it what you want, but you need to keep going when things look bleak. Some might say…
Want a successful business? Then make this headline, “go where others fear to tread,” your action phrase. How might this work? Well, for much of your competition, just the thought of treading outside of boundaries is enough to stop many. And for those who a large group of those who do take the plunge, do…
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