What’s Your Goal
Why did you start your business?
Does that sound like a crazy question? Many small-business owners would say yes. They and certainly most of the general public would say it was done for the money. Was it?
Starting a business to make a profit is an okay reason. Actually, it is better than okay because if you aren’t making a profit, you won’t be in business very long.
But a profit may not be your driving force. Perhaps it was the chance to be your own boss. Or maybe you have a creative or innovative bent and you just want to see where it will take you. For some, it’s a hobby that took off. Control of your life might be another reason (although you may want to talk to some other business owners to see if this really happens). Maybe you want to help your community.
Whatever the reason, it is important you know specifically what motivates you. Every day and in everything you do, say and write, your motivation must be clear to yourself and to others.
Seth Godin discusses this from a slightly different perspective in “What Gets Maximized?” Yet, his bottom line is the same as mine. When it comes to your goal, KNOW IT AND DO IT!!!
Remember, your on the business loop and not out for a scenic drive.
- About the Author
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Glenn Muske is an independent expert on rural small business, working as GM Consulting – Your partner in achieving small business success. He provides consulting, and writes articles for county extension agents and newspapers across North Dakota. Previously, he was the Rural and Agribusiness Enterprise Development Specialist at the North Dakota State University Extension Service – Center for Community Vitality.
