Here’s another great small town/rural tourism idea you can steal, this one from Canada. A two-day Taste & Tour Middlesex Conference started off with networking and local food. It’s important to do the fun stuff first. Then they turned to learning the second day, with a traditional conference event. “Tourism continues to be one of…
I’m always collecting small town business ideas. On Twitter, I saw Scott Balster @scottbalster of Loveland, CO, suggest a small version of two popular labor-exchange services: TaskRabbit and Elance. TaskRabbit is a task and errand service connection. People list tasks they need done, everything from housecleaning to delivering groceries. Other people sign up to take…
Every time I see my local chamber director at an event she lets some little bit of news drop like everyone knows it. Inevitably, someone at the table is surprised. (Usually me.) “Chambers of Commerce consistently undervalue their information,” Ali Crain, with the Kentucky Chamber of Commerce Executives told me. I agree. As the small town chamber…
We just finished with National Small Business Week, and now we turn around and talk about Independents Week. What’s the difference, and why does it matter? Small business is a designation of size. So anything under 500 employees, according to Small Business Administration definition. I don’t know about your small town, but in mine, 500…
Photos are a critical promotion tool for your small business, and visuals remain a top trend in tourism. If you’ve been scattering your online photos from Facebook to TwitPic to Instagram, now is a good time to look at what has changed with Flickr. With 1TB of storage space for your photos, Flickr now gives…
If you are a small-business owner, your marketing effort typically takes one of two paths: You do what you always have done or you try a variety of things but question what, if anything, is making a difference. Understanding what makes an effective marketing plan is not easy. And then the development and implementation of…
Here’s an idea from Milwaukee that any small town or rural region could copy: Downtown Dining Week. Downtown restaurants are offering a special rate, lunch for $10, and dinner for $20 or $30. That keeps it simple. My town of about 5,000 people has a downtown sandwich shop, a lunch counter at the drug store, and…
We walk and drive by small businesses every day. We go in their doors, make purchases and continue on our way without another thought. We depend on small businesses. They fill our need for products and services, and we expect them to be open on a regular basis to meet our needs (and sometimes we…
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