Every time I see my local chamber director at an event she lets some little bit of news drop like everyone knows it. Inevitably, someone at the table is surprised. (Usually me.)
“Chambers of Commerce consistently undervalue their information,” Ali Crain, with the Kentucky Chamber of Commerce Executives told me. I agree.
As the small town chamber of commerce, you are aware of lots of things that other people have no idea about. You just don’t remember that no one else knows it. Here are some ways you can start sharing more of that information.
Collect business news
- New business, whether moving into the area or opened by locals.
- Remodels or upgrades you hear about.
- Events of all kinds.
- Mentions of your town made in the media or online.
Rule of thumb:
If you find yourself passing this information along to even one more person, it is worth sharing to lots more people.
How do you keep track of it?
- Keep a legal pad. Any time you hear a bit of business news that you are allowed to share immediately, write it on that legal pad.
- Keep a big blank calendar. When you hear any bit of local business news that you can’t talk about yet, write it on the date that you are allowed to release it publicly.
How do you share it?
- Make a list of all the ways you can share info: Twitter, Facebook, Newsletter, in meetings.
- Use your calendar and legal pad to give you ideas of what to share through those channels.
- Each time you share an item, put a dot next to it. Repeat each item at least 7 times, and at least twice in each channel. Preferably at different times and on different days.
Share more publicly
Stop restricting info to just your paid members. You want people to see how valuable and connected the chamber is, so show them. Make your email newsletter open to the public. Create a public archive of newsletters. Open a Facebook group or Page to everyone, member or not.
If the only people who know are your members, then you’re missing the opportunity to recruit anyone else.
- Check your small business website for outdated pandemic changes, missing info - January 31, 2023
- Rural Tourism Trend: electric vehicle chargers can drive visitors - January 15, 2023
- 2023 trends for rural and small town businesses - December 26, 2022
- Local reviews on Google Maps drive enduring value - December 17, 2022
- Extra agritourism revenue from camping, cabins and RVs with HipCamp - December 12, 2022
- Harvest Hosts attract vanlifers and RV tourists, Boondockers Welcome - December 2, 2022
- Holiday 2022 marketing: Tell your founding story - December 1, 2022
- Holiday 2022 Marketing: Tell your customers’ stories - November 30, 2022
- Holiday 2022 Marketing: Introduce your people - November 29, 2022
- Holiday 2022 Marketing: Share your holiday traditions - November 28, 2022