As small-business owners know, a business needs customers coming in the door to survive. But a common fallacy is that customers will flock to your store just because you open the doors. Building a customer base is a huge challenge, but it is reality. Even with a great product, you need to let customers know […]
Beware of Small-business Myths
A great deal of information about starting a business is available. Some of the information is accurate and helpful. Other information is best called a myth, although it may hold a grain of truth. Probably the biggest myth is that of “free money” available for starting a business. The reality is that there is little […]
2 Key Questions to Change Your Thinking
If you’re trying to make something better, I have two questions for you to ask everyone who is involved. My winter view of Port Dover, Norfolk County, Ontario. Why are we doing this? Why are we doing it this way? These great questions are from Norfolk County, Ontario, Mayor Dennis Travale. Dennis is serious about […]
Manage more than one business without going crazy
It’s the stereotypical small town business: the bait shop, tire store, and gas station all in one. But multiplying your lines of income is much more than just cramming more businesses into your building. It’s also about businesses that stick to one niche, but find more than one way to produce their income. Multiple businesses: […]