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Small Biz Survival

The small town and rural business resource
  • entrepreneurship | rural

    14 tips for really rural businesses

    ByBecky McCray October 16, 2008August 27, 2014

    Doing business in a small town or rural area does have some differences from traditional business thinking. Aliza Sherman, famous entrepreneur and writer, asked me to do a joint post with her with tips for “really rural” businesses. Aliza currently does business in Alaska and is moving to a town of under 2000. She shares…

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  • entrepreneurship

    Build your business at a knowledge intersection

    ByBecky McCray October 15, 2008August 27, 2014

    You are most valuable, not at the far edges of your skills, but at the intersections of your knowledge areas. For example, if you know travel and cooking, you are more valuable leading exclusive cultural trips featuring local cuisine, than simply leading “normal” trips. If you know both motorsports journalism (an intersection of its own)…

    Read More Build your business at a knowledge intersectionContinue

  • entrepreneurship | mistakes

    Mistakes in working with service providers

    ByBecky McCray October 14, 2008September 27, 2016

    Common mistakes can kill your small business, but most of them can be easily corrected or avoided. Today’s bad example: mis-using your service providers. Dear Client: Saying, “I don’t like this,” is not feedback. Tell me WHY you don’t like it. I am a writer, not a mind reader. Love, Kristen  –@KristenKing, via Twitter If…

    Read More Mistakes in working with service providersContinue

  • entrepreneurship | planning | tools

    Take the Two Week Perspective

    ByBecky McCray October 13, 2008August 27, 2014

    The Two Week Perspective is a different way to view your schedule. I use Google Calendar. I like the weekly view, but when you’re on Thursday or Friday, mostly you see the past. So I changed to a Two Week view, and made that the default. Now I see more of what’s coming up. I’ve…

    Read More Take the Two Week PerspectiveContinue

  • entrepreneurship | marketing

    More Ways to Monetize You, Your Content

    ByZane Safrit October 9, 2008August 27, 2014

    Jeremiah Owyang offers an excellent, well-written, post: The many forms of monetization using the web.Every business take heed. But small(er) business would benefit the most from heeding his advice. Why? What makes people want to visit any store, any site, any business…linger and mingle, peruse and purchase, is unique content. You as a small business…

    Read More More Ways to Monetize You, Your ContentContinue

  • entrepreneurship | marketing

    Is it advertising or is it marketing

    ByBecky McCray October 8, 2008August 27, 2014

    By Paul Swansen What really are advertising and marketing, how are they different, and why are they important to your small business? According to Wikipedia, “Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service.”  And Wikipedia says…

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  • entrepreneurship | rural | youth

    Bugs for sale

    ByBecky McCray October 4, 2008August 27, 2014

    Young entrepreneurs are our future. Rural young entrepreneurs, however, can be just a little different. Here’s a new twist on the old lemonade stand idea: @LizaJne tweeted: the boys are out in the yard selling frogs, slugs, grasshoppers and other bugs. they’ve already made $6.00! Lessons you can learn: Don’t believe the grownups who tell…

    Read More Bugs for saleContinue

  • community | entrepreneurship | rural

    Find your local entrepreneur group

    ByBecky McCray October 4, 2008August 27, 2014

    Your business can’t survive alone. You can greatly improve your chances by networking with other entrepreneurs. My hometown of Alva, Oklahoma, is working on this, with Fast Forward Fridays. Alva Area Chamber of Commerce Director Alexandra Mantz explained, “We hope to bring budding entrepreneurs in the region together to talk and find resources that will…

    Read More Find your local entrepreneur groupContinue

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