Ben Power wrote some serious small business lessons in, “Are local tech shops a dying breed? If so, it’s our fault.” He’s talking specifically about computer sales and repair, especially in small towns, but he gives some lessons we can all stand to be reminded of.
Here are few quotes:
- Answer your phone when it rings. I have called local tech shops and never gotten a response, even after leaving a message.
- Make it personal. Leave a paper trail (business card, invoice) – something that reminds them that you are the very best in your field.
- Say thank you. And mean it. Try to make the very first thing you say to a customer brighten their day. You can’t get off to a better start.
- Learn a lot more than you need to know, but learn how to communicate only what is needed.
Ben also makes a big point of personal service, of adding value. Read Ben’s whole article, Are local tech shops a dying breed?
Thanks to Julie Ardrey of the Daily Yonder for connecting us.
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.