Ben Power wrote some serious small business lessons in, “Are local tech shops a dying breed? If so, it’s our fault.” He’s talking specifically about computer sales and repair, especially in small towns, but he gives some lessons we can all stand to be reminded of.
Here are few quotes:
- Answer your phone when it rings. I have called local tech shops and never gotten a response, even after leaving a message.
- Make it personal. Leave a paper trail (business card, invoice) – something that reminds them that you are the very best in your field.
- Say thank you. And mean it. Try to make the very first thing you say to a customer brighten their day. You can’t get off to a better start.
- Learn a lot more than you need to know, but learn how to communicate only what is needed.
Ben also makes a big point of personal service, of adding value. Read Ben’s whole article, Are local tech shops a dying breed?
Thanks to Julie Ardrey of the Daily Yonder for connecting us.
- Boost your maker economy with a “Made in” day - September 17, 2021
- How a ghost town made something from nothing with a folk festival - September 3, 2021
- Rural business idea: sell foraged fruits and more - August 3, 2021
- Best practices for rural housing - July 19, 2021
- How to be more open to new ideas #IdeaFriendly - July 3, 2021
- Market your small town as a movie filming location, attract movie and game fan tourists - June 28, 2021
- Survey of Rural Challenges 2021 results, analysis of themes from 2015 through today - June 7, 2021
- What makes a small town a micropolitan or nanopolitan? - May 22, 2021
- Improving Rural Housing: turning blighted dilapidated houses into new homes - May 7, 2021
- Are marijuana shops good or bad for small towns? - April 22, 2021