People have to hear your message seven times before they remember it. Or, that’s what I’ve heard. (You may have heard a different number, but the exact number isn’t important. What is important is to realize you have to repeat yourself. And if you’re in business, you’ll have to repeat yourself a lot.) Small Business…
Knowing each customer as a real person is a strength of the best small town businesses. New tools allow you to keep that kind of small town connection even as your business grows or moves online. How well does the College Street Pubknow these customers? You probably keep an email address list of customers, right?…
Question: Can a sole proprietor have more than one business? Answer: Yes. Next question. Easy peasy. Seriously, as a sole proprietor, you may have one (1) business or several businesses. There is no limit to the number of businesses in which you may engage. The Internal Revenue Service says you must report your income and…
Do you have a strategic plan or a marketing plan? If you do, that’s the place to start with social media. It doesn’t matter whether you are planning for a small business, a tourism group, or an economic development organization. You start in the same place. 1. Get out your plan and look over all…
Small town retailers are getting ready for the 2010 holiday season, and we are all wondering, how will it go? I can’t answer that, but I can tell you a few things you can do right now to set yourself up for the best holiday season possible. First, dress up your store for Thanksgiving. Make…
[Continuing our series of small town business profiles, I’d like you to meet Shayna Walker, from Williamsburg, Virginia. I got to know her in the Third Tribe Marketing forums, where I am a proud affiliate. I think you’ll enjoy her small town business story. -Becky] By Shayna Walker Photo courtesy of Brad Howe Photography….
THERE’S NO FREE LUNCH!ALL MONEY HAS STRINGS ATTACHED Financing Your Start-Up BusinessDebunking the Myth of “Free” Grants [I met Fred Patterson at the National Association of Seed and Venture Funds conference in Oklahoma City last year. He’s back with another rock solid article on business financing. You can also download a PDF of this article,…
[I’m a rural telco cooperative customer, and I know so are many of you. That’s why I’m publishing this guest post on broadband from Shirley Bloomfield, CEO of the National Telecommunications Cooperative Association. –Becky] By Shirley Bloomfield Broadband discussion tableat the Midwest Rural Assembly It’s been called today’s “essential service,” with the transformative power of electricity and…
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