Business listing sites are like theyellow pages: lots of choices,and always changing. My friend Allison Aldrige-Saur asked for a list of online places to register a business. She had Yelp, Google Places and several others, but was not finding a list. Here’s why there is no list: it changes all the time. Business listing sites…
What is your backup plan,if your phone line is rippedout during the busyChristmas season? Here is another reason to consider Square for credit card processing over a traditional merchant account. Yesterday, the phone line was ripped off of the back of our store. (It looks like it was snagged by a truck and drug down…
Small town economies look strong for 2012. The trends for small town and rural businesses are always different from the general small business trends, and for once this is good news. The national economy is not looking all that good, but the rural economy looks strong. Rural small business trends are always different from general…
I have a bricks and mortar liquor store. We have used traditional credit card merchant processing for five years, and we just switched over to Square. I’ll tell you why we converted and how we did it. Our Old “Traditional” Merchant Processing Yes, I really do have a liquor store. Our traditional merchant was Retriever…
When I talked to regular everyday tourism professionals and volunteers and business people at the Nebraska travel conference about social media, several said this was the best piece of advice I gave them: Talk less about you, and more about them. It’s hardly revolutionary. You’ve probably heard it before. You might even have said it…
When I recently co-hosted an online chat with Jim Kukral for NFIB, one attendee asked about how to get more people to come through the doors during the holiday season. It’s a great question and I have some tips that can help. Want more people to come throughthe doors? Dress up your external spaceand put…
You are not your target market: You know too much. You’re pretty smart. You’ve been around your industry or subject area for several years, maybe longer. You have studied, learned, tried, failed, learned some more, succeeded, and learned some more. In short, you are no longer the same as your customers. Now, this is good…
Zach Pontz is a writer. He takes words and builds stuff, like paragraphs and articles. Andrew David Watson is a film director. Carving stories from fragments of images.”Skip” Brack runs some stores. What they have in common is that Zach told Andrew about Skip, and now we can watch a powerful story about a guy…
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