Remember the yoga instructor who is going to do a video for her business? She told me that once people come to one class, they usually come back. So how can she get more people to make it to the first class? By cutting down the hurdles that stand between them and the first class….
Even in small towns, hotels and motels have to cope with online reviews. Sites like Yelp, TripAdvisor, and Google Local let every traveler become an instant expert. And small town hotel owners are left wondering how to respond. (Don’t see the video? Click through to What do we do about a negative review.) You already…
A great deal of information about starting a business is available. Some of the information is accurate and helpful. Other information is best called a myth, although it may hold a grain of truth. Probably the biggest myth is that of “free money” available for starting a business. The reality is that there is little…
Small town businesses sometimes struggle for the right words to describe themselves. At a conference lunch table, the yoga instructor was trying to explain to the middle-aged guy from the economic development group what a yoga class is like. At first it made sense, but when she got to the part about breathing into the…
The small town business owner today has lots of new channels available to use in getting their marketing message out. Yet that very factor, since many of these channels are using online media tools, makes business owners nervous on which channel to use and how to use it effectively. The reality is that the choice…
While big companies go on debating work from home, remote work or telecommuting, small town businesses continue making the best of technology to get work done regardless of location. Barry Moltz said we are more productive alone, but more innovative together.* The productivity part comes from being able to focus on work without co-workers interrupting….
We love sharing small town business ideas, and this one came from Pamela at the Kansas Kids “More Than a Museum” in Hutchinson, Kansas. Seems a woman living in Hutch is a good vegetable gardener. So her business is helping out those who need help with their gardens. Not landscaping, or yard work, but vegetable…
One of the principles of a small town business is to be personal. Sometimes, automation can help you to be personal. Here’s what I mean. A friend was taking registrations for an event. If you’ve ever dealt with event registrations, you know it generates a lot of emails. One of the options in his marketing…
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