The idea that providing good customer service is important to your business should come as no surprise. But can that be translated into dollars and cents? The value of customer service is hard to quantify because it is part of a store’s brand and reputation. There are, though, some indications of what it can mean…
Awareness of the world around you has been the start of many businesses. The business world is filled with examples of people who started a busines based on watching, reading and listening to things around them. Being aware may lead in many directions. Sometimes the product is already around, but it just takes the right…
A common issue for small-business owners is having too much to do and too little time. The small-business owner wears many hats. On any one day, he or she may need to make a major decision on anything from adding a new product line to finding new customers to reviewing and even doing the financial…
The notion that you have to be born an entrepreneur is just a myth. Similarly, no time is perfect, nor do you need to be an expert or even have worked in the industry, to be a successful small-business owner. Starting and operating a successful business can be achieved by just about anyone. There is…
Just because you own the business does not mean you are the right person to be the leader. That may seem like a bold statement. We take it for granted that the business owner will be leader both in terms of daily activities and long-term planning. And research generally supports this idea. Yet studies have…
As small-business owners know, a business needs customers coming in the door to survive. But a common fallacy is that customers will flock to your store just because you open the doors. Building a customer base is a huge challenge, but it is reality. Even with a great product, you need to let customers know…
If you are a small-business owner, your marketing effort typically takes one of two paths: You do what you always have done or you try a variety of things but question what, if anything, is making a difference. Understanding what makes an effective marketing plan is not easy. And then the development and implementation of…
We walk and drive by small businesses every day. We go in their doors, make purchases and continue on our way without another thought. We depend on small businesses. They fill our need for products and services, and we expect them to be open on a regular basis to meet our needs (and sometimes we…
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