Business owners always are looking for ways to increase sales. I have yet to talk to a business owner who is not interested in increasing his or her revenue stream by selling more to customers. Business owners always are interested in how they can get customers to include one more item in their bag. Marketing…
For a business to exist for the long term, it must make money. Yet other values also can influence whether a business stays in business. It is surprising by the number of business owners who never have taken the time to determine if they are profitable at a basic level. There is money in the…
Marketing covers a wide range of activities and tools. If you ask a small-business owner about his or her marketing, you probably will get a list of traditional media campaigns and maybe his or her social media efforts. You also may hear about the person’s efforts to target customers and ensure that those customers become…
The fact that small businesses are at the core of our economic system probably does not come as a surprise. Estimates on the number of small businesses suggest that they make up 90 percent or more of the total number of businesses in the U.S. In small communities, the number and importance of small businesses…
You want to start a business but you just can’t find that one great idea. This dilemma is often a major stumbling block for many aspiring small-business owners. They just keep waiting for that one big idea that will guarantee a successful business. The reality is that more often, a good idea, rather than a…
You can have the greatest product or service, but if no one knows you’re there, your business will fail. That’s a harsh statement to make, but it is true. The business world is littered with great ideas that did not succeed because the businesses had no buyers. A common reason for the lack of buying…
In many communities, the small-business owner is the cornerstone of support for various charitable functions and events. Small-business owners don’t just provide dollars, products and services; they often take on leadership and volunteer roles that allow the community to maintain itself and grow. The support of small-business owners to their community should be applauded. Their…
Many people dream of owning their own business. Yet because they live in a small community, they perceive that developing a successful business just can’t be achieved. Such a viewpoint is one of the small-business myths that exist among the public. Certainly, we don’t want to imply that success is easy in small communities, but…
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