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Small Biz Survival

The small town and rural business resource
  • Best of | economic development | entrepreneurship | rural | trends

    When rural entrepreneurs prosper, they help their communities prosper

    ByBecky McCray March 19, 2012February 17, 2015

    When rural entrepreneurs prosper, they help their communities prosper.  That’s why I support rural entrepreneurs. The best way I can help your community to prosper is to help your entrepreneurs and business owners. They are the ones who will help find solutions to local problems. That’s why I was excited by the CNN story of…

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  • entrepreneurship | POV | rural

    Katie McCaskey wants to radically revitalize America (AUDIO)

    ByBecky McCray March 14, 2012July 8, 2017

    If you loved the Micropolitan Manifesto: How to Radically Revitalize America as much as I did, you’ll want to meet author Katie McCaskey. That’s why I wanted to interview her. Katie and I talked about a lot of small town issues: Moving away and moving home Walkability in small towns Hobby businesses that become more than…

    Read More Katie McCaskey wants to radically revitalize America (AUDIO)Continue

  • Amex Shop Small QR code decal
    Best of | customer service | entrepreneurship | marketing | mistakes | tourism

    7 QR code mistakes that can kill your promotions and how to avoid them

    ByBecky McCray March 13, 2012January 3, 2023

    Now that QR codes are appearing in my local small town paper, on bags at the trade show last week, and everywhere else, it’s time to look at what works and what does not work. Because your QR codes are either boosting your engagement with potential customers and visitors, or really ticking them off. Mistake…

    Read More 7 QR code mistakes that can kill your promotions and how to avoid themContinue

  • economic development | rural | workforce | youth

    What to do when your workforce is both your biggest strength and your biggest weakness

    ByBecky McCray March 12, 2012August 27, 2014

    Clint Kolby, Project Manager at Brenham (Texas) Economic Development Foundation, (population 16,000) shared this story at the recent LCRA Economic Development Forum where I was a speaker, and I knew you’d want to hear it, too. –Becky  Through our Business Retention & Expansion Program (BREP) we were able to identify that the strongest and weakest…

    Read More What to do when your workforce is both your biggest strength and your biggest weaknessContinue

  • economic development | entrepreneurship | rural

    The Micropolitan Manifesto speaks to the heart of small towns

    ByBecky McCray March 7, 2012January 7, 2026

    If you love small towns, you want to read Katie McCaskey’s Micropolitan Manifesto. I have an interview with Katie coming up soon, but I couldn’t wait any longer to share the manifesto with you. Get it. Read it. Tell Katie what you think. Note: updated in 2025 to replace dead links to the PDF at…

    Read More The Micropolitan Manifesto speaks to the heart of small townsContinue

  • Best of | entrepreneurship | tourism

    Tourism idea: cell phone tours

    ByBecky McCray March 6, 2012August 27, 2014

    Audio tours at tourism destinations are nothing new. Museums have been handing out little headsets for years. But all kinds of new technologies are available. Now that every visitor is carrying a cell phone, you might as well make use of it. Here’s an example from Zedler Mill, in Luling, Texas. There is a welcome…

    Read More Tourism idea: cell phone toursContinue

  • economic development | entrepreneurship | finance | rural

    Local investing will change the face of small towns

    ByBecky McCray March 5, 2012August 27, 2014

    Small town businesses are starved for capital, but small town people continue to bank and invest their money with corporate behemoths based on Wall Street. What if we could change investing from a gamble in the stock market into a local development tool? Local investing is the answer. Local Dollars, Local Sense and Locavestingcomplement each…

    Read More Local investing will change the face of small townsContinue

  • rural | tourism

    Video for tourism in small towns

    ByBecky McCray February 28, 2012August 27, 2014

    Brian Matson, Fargo-Moorhead Convention and Visitors Bureau, shared some excellent tips for video in small town tourism at our Tourism Currents Track at BlogWorld Expo in LA last year. Brian Matson knows great videobecause he does great video.  Many destinations create slick, expensive videos to showcase their entire place in 5 to 7 minutes. Each…

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