Now that every visitor is carrying a cell phone, you might as well make use of it. Here’s an example from Zedler Mill, in Luling, Texas.
There is a welcome sign at the main entrance, and then smaller signs at particular points of interest. Visitors dial a phone number, then press a number for a particular stop. The audio plays, and they can walk around as they please. Each sign gave instructions to rewind, pause, etc. It even has a way to leave feedback for the destination. (I hope they’re doing something with that!)
I tried it out, and it worked slick. It was well-implemented. And I saw other people use it, too.
How have you used audio in your destination?
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.