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Small Biz Survival

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  • announcement

    Gilford Flooring

    ByBecky McCray January 23, 2012December 16, 2021

    I’m speaking at Gilford Flooring’s GAP Dealer conference, on March 9, 2012. My topic is Getting Down to Business with Social Media. Here are the slides from my presentation. Getting down to business with social media for flooring dealers View more presentations from Becky McCray. If you want to keep up with the rural small…

    Read More Gilford FlooringContinue

  • rural | social media | tourism

    How to work with fans of your destination

    ByBecky McCray January 17, 2012August 27, 2014

    Last week, we talked about where to find the people who can promote your town online. These are people who already love your town, and are already active online. Now that you have a list of your potential online champions, what can you do with them? My friend Scott Townsend isa fan and Online Championof Pop’s…

    Read More How to work with fans of your destinationContinue

  • Best of | entrepreneurship | marketing | Small Biz 100 | social media

    Social Media Tools for Small Town Businesses

    ByBecky McCray January 16, 2012August 27, 2014

    Last week, we talked about the small town style to social media. Our small town style sets us apart online, because we are closer to our customers, we are natural community builders, and we care about our people. If you use that style, it applies no matter what tools you use. This week, we’re talking…

    Read More Social Media Tools for Small Town BusinessesContinue

  • announcement

    Yes, blog comments are public

    ByBecky McCray January 14, 2012August 27, 2014

    A reader wrote in today to ask a good question: I was just wondering on items that we post to this site – like the comment fields on the brag basket.. would they be show up in google searches?  My only concern was that if i posted “business” type things – I wouldn’t want them…

    Read More Yes, blog comments are publicContinue

  • social media | tourism

    Who can promote your town online?

    ByBecky McCray January 10, 2012August 27, 2014

    Being talked about online can bring more visitors and tourists to your town. Just one example: A 2011 UK study found that 52 per cent of Facebook users were influenced by their friend’s holiday photos to book a trip to the same place. If you want to help make more of that happen, you want…

    Read More Who can promote your town online?Continue

  • Best of | entrepreneurship | marketing | rural | Small Biz 100 | social media

    Social Media, Small Town Business Style

    ByBecky McCray January 9, 2012August 27, 2014

    Small town businesses need social media, despite a few claims to the contrary. Almost every small town business can benefit from a smart, customer-focused and community-serving approach online. Why? Because local customers are actively using social networks like Facebook. Because visitors to town are using their smart phones and tablets to access the internet from…

    Read More Social Media, Small Town Business StyleContinue

  • entrepreneurship | global | rural | trends

    Rural Australian businesses outperforming urban

    ByBecky McCray January 2, 2012August 27, 2014

    A headline like, “Regional and rural small businesses outperform metropolitan-based businesses,” is sure to get my attention. This one is from Australia, and mirrors U.S. trends. In Australia: Business looks good at the Exchange Hotel, in Grenfell, Australia (population 1900).Photo (CC) by Pip Wilson. All small business monthly growth for October 2011 was 2.8%, while regional and rural…

    Read More Rural Australian businesses outperforming urbanContinue

  • entrepreneurship | marketing

    Where to register a business online

    ByBecky McCray December 27, 2011August 27, 2014

    Business listing sites are like theyellow pages: lots of choices,and always changing. My friend Allison Aldrige-Saur asked for a list of online places to register a business. She had Yelp, Google Places and several others, but was not finding a list. Here’s why there is no list: it changes all the time. Business listing sites…

    Read More Where to register a business onlineContinue

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