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Small Biz Survival

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Small Biz Survival

The small town and rural business resource
  • A boardwalk trail winds beside a rock face.
    rural | social media | tourism

    More photos for your tourism promotions

    ByBecky McCray April 9, 2013August 27, 2014

    Photos are key for tourism promotion, so you can never have too many great photos to use online. However, most photos you find online are NOT public domain, so you do not have the right to use them. One great resource that brings together many different types of images that you are allowed to re-use…

    Read More More photos for your tourism promotionsContinue

  • Mobile hot dog vendor accepts a credit card payment with a Square reader.
    entrepreneurship | finance | rural

    Square changes the way Small does Business

    ByBecky McCray April 8, 2013August 27, 2014

    Small businesses used to have a hard time getting approved to accept credit cards. Getting set up for a merchant account involved passing a credit check, agreeing to a long-term contract, paying monthly fees even if you didn’t accept any payments, and acquiring specialized equipment often with another monthly payment.   Square and its competitors…

    Read More Square changes the way Small does BusinessContinue

  • community | economic development | marketing | rural | shop local

    Shop local idea to get everyone playing

    ByBecky McCray April 4, 2013August 27, 2014

    You get what you measure. That is, anything you actually go to the trouble to keep records on, you will pay more attention to and likely improve. If you make yourself write down everything you eat, you’ll find yourself feeling accountable. You’ll actually eat less or eat better things so you won’t be embarrassed to…

    Read More Shop local idea to get everyone playingContinue

  • A stone fireplace with mounted hunting trophies flanks a rugged natural bar.
    rural | tourism

    Getting started with heritage tourism

    ByBecky McCray April 2, 2013August 27, 2014

    Small towns are a natural fit for heritage tourism. That’s tourism that shares our common heritage, whether it’s historical, cultural or natural. Heritage brings together your historical museum with your festivals, artists and musicians, your agritourism and parks and nature folks. At its best, heritage tourism is active and engaging. People getting hands-on and actively…

    Read More Getting started with heritage tourismContinue

  • Woman tries a wine sample.
    entrepreneurship | marketing | rural | Small Biz 100

    Educate your customers without being taken advantage of

    ByBecky McCray April 1, 2013August 27, 2014

    Small town businesses have certain advantages over big city businesses. One is that we have the luxury of educating customers, knowing that if they like what they learn, they are likely to make the resulting purchase from us. In a big city, running a tasting or a sampling or a class takes the risk that…

    Read More Educate your customers without being taken advantage ofContinue

  • Product package labeled, "Have you developed a needed automotive tool?"
    entrepreneurship | ideas | Small Biz 100

    The big secret to finding new product ideas

    ByBecky McCray March 25, 2013August 27, 2014

    Are you looking for new product ideas for your business? Have you asked your customers? First rule of product ideas: The people in field doing the work always come up with the best ideas.  Lisle Corporation (Clarinda, Iowa, population 5,500) makes, among other things, automotive specialty tools. You know, the funny hand tools mechanics use for all…

    Read More The big secret to finding new product ideasContinue

  • Becky McCray and Chris Brogan
    rural

    A conversation with Chris Brogan

    ByBecky McCray March 21, 2013August 27, 2014

    Chris Brogan was one of the first people I connected with in the blogging world back in 2006. We talked recently about farming and ranching, and how that is changing, about urban and micropolitan places, and about being on the front edge of a lot of change. I thought you might like to listen in:…

    Read More A conversation with Chris BroganContinue

  • Road sign for Pretty Prairie, Kansas.
    Best of | tourism

    How to market a small town

    ByBecky McCray March 19, 2013August 28, 2024

    Recently, I listened to a session on How to Market a Community with Roger Brooks of Destination Development International. I wanted to share my notes with you. The first fact he mentioned is about how we search when we’re looking for somewhere to go. We search on activity first, then location second. So we’ll search…

    Read More How to market a small townContinue

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