Are you looking for new product ideas for your business? Have you asked your customers?
First rule of product ideas: The people in field doing the work always come up with the best ideas.
Lisle Corporation (Clarinda, Iowa, population 5,500) makes, among other things, automotive specialty tools. You know, the funny hand tools mechanics use for all sorts of little jobs. The kind of thing nobody makes a tool for, so mechanics modify their own tool or they make something themselves. Things like brake spring pliers, battery terminal clamp spreaders, or magnets on long telescoping handles to retrieve those bolts that always seem to mysteriously fall into unreachable locations.
Where do they get their ideas? They are always asking their customers. This photo is from the back of one of their product packages. Bonus points to Lisle for showing off a successful mechanic who sent them a tool idea and earned some money for it.
Notice that Lisle talks through the process. By talking about royalties, protecting the mechanic’s idea, and the process to follow, they make it a little less intimidating.
Are you asking your customers for ideas? Do you pay up for the good ideas?
- Survey of Rural Challenges 2021 results, analysis of themes from 2015 through today - June 7, 2021
- What makes a small town a micropolitan or nanopolitan? - May 22, 2021
- Improving Rural Housing: turning blighted dilapidated houses into new homes - May 7, 2021
- Are marijuana shops good or bad for small towns? - April 22, 2021
- Downtown is your town’s core: How to make your case - February 22, 2021
- Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
- In an economic crisis, spend your brainpower before your dollars - November 25, 2020
- Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
- How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
- The Idea Friendly Method to surviving a business crisis - October 6, 2020