How do you keep up with the tons of new content created everyday online? How do you know who is mentioning you in blog posts, who is talking about competitors, and what news stories affect your business? You don’t. Instead, you have an assistant perform daily searches, then present you with the most relevant items….
A pop up business is just a temporary business. Different authors may add different qualifiers, but I like to keep things simple. A pop-up is a way to take advantage of fleeting opportunities, test whether an idea is workable and to learn from direct experience. Pop-ups can be: Booths and stands at festivals Short-term…
Mack Collier Interview Mack Collier leads the highly influential weekly #blogchat, publishes the most popular discussions of social media for business pricing, and leads corporations and businesses of all size to be more social and better serve customers. He’s also the author of Think Like a Rock Star, and he’s based in a rural area…
Making a product is easy. Well, it’s easy when you compare it to setting your prices. Here is one straightforward way to figure prices for what you produce: Materials + labor + fixed costs per unit + capital costs + profit = Wholesale Wholesale x 2 = Retail Then, treat that as a starting point,…
. Years ago, a town near me won a grant to improve their downtown. They hired an architect, who drew up 3 alternative plans. The council looked them over, debated which one would work best, then sat on those plans with no further action for a couple of years. They couldn’t come to an agreement on which…
When a reader or friend likes your site so much that she puts a shortcut to it on her iPhone, it’s a big compliment. It also means you ought to create a special icon to represent your site on iPhones. How do you do that? With special icons called Apple Touch Icons. This does take…
I’ve been thinking about how we have all we need. We don’t need to learn more, read more, acquire more. That’s why what John C. Shepard, planner from Wyoming, USA, said caught my attention: “Implementation is my watch-word for 2014.” That deceptively simple sentence could change everything. What if you made implementation your watch word?…
Mark Riffey Interview Mark Riffey looks at small town business the same way he looks at all small business: you’ve got to do things right to succeed, and you have a responsibility to others when you’re in business. Mark has long impressed me with his smart writings about small business. While he’s not always saying…
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