Going to conferences and events can have huge benefits for small town business people. When we’re working in our business, we feel isolated because there are so few businesses like ours. It can feel like there is no one to talk to, no one who understands what we go through. That’s why industry conferences,…
On a recent call, Janet Soto from Oregon picked out 6 themes from what I’ve written about lately that she felt were exactly what Oregon small towns most needed to hear as they work on entrepreneurship. There are positive trends for small towns. It doesn’t matter what the numbers say about us, what negative…
Deb Brown and I were in the same place last week, and she twisted my arm until we planned out our SaveYour.Town webinar topics for all the way through 2019. Here’s the list along with tentative dates for the recorded lessons: April 6: Rural Jobs Creation Strategies (open for registration now through April 25 only) May…
If part of the services you provide includes helping people make a plan, be sure you don’t stop there. If you don’t address this pitfall, it’s going to hurt your sales and hold potential customers back. The problem Everyday people, like your customers, want to have a plan, but they have an important doubt….
Small town people know that lean times can happen to anyone and any business. If you only sell to walk-in customers, what do you do when the city tears up your sidewalk? If you only do consulting, what do you do when you get sick for a month? If you only sell online, what…
Waynoka, Oklahoma, had a lot of vacant run-down buildings in their downtown. In a town of 900 people, the prospects didn’t look great. At an all-class reunion, a group of alumni got together and decided to change that. They called themselves Project Waynoka, our friend and early contributor Jeanne Cole said. They started raising money….
Start with this checklist Here are specific steps any small business in a rural area can take to get started on social media marketing. Physical, bricks and mortar businesses, claim your Google listing first: Claim your Google listing at https://www.google.com/business/ What to do if you’re not in the right place on the map Update your info,…
When I saw this news article, the light went on over my head! This is such a great fit for small towns to boost their tourism. Norfolk County, Ontario, is hosting the culinary industry at the Terroir Rural Retreat. It will be the day after the major Terroir Symposium held in big city Toronto, almost…
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