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Small Biz Survival

The small town and rural business resource
  • Baby points to baby chicks. Photo by Becky McCray
    entrepreneurship | ideas | rural

    Rural business idea: Rent chicks for Easter

    ByBecky McCray February 19, 2018February 18, 2018

      Everyone loves baby chicks. That’s probably why every Easter, we hear about families who buy chicks for their children, only to realize they grow up to be full size chickens that don’t really fit into their lives. One farmer in Nebraska turned that into a business idea: she rents chicks to families for Easter….

    Read More Rural business idea: Rent chicks for EasterContinue

  • What hours should a retail store be open in a small town?
    Best of | customer service | entrepreneurship | marketing

    What hours should a retail store be open in a small town?

    ByBecky McCray February 12, 2018January 21, 2020

      Setting business hours is a big mess. In our Survey of Rural Challenges, small business owners told us that trying to be open later hours with no success was their number one challenge, two years in a row. When Deb Brown and I did our Q&A session on The Future of Retail, several people asked…

    Read More What hours should a retail store be open in a small town?Continue

  • Want more young families to shop downtown? Consider family parking
    customer service | entrepreneurship | rural | shop local

    Want more young families to shop downtown? Consider family parking

    ByBecky McCray February 5, 2018January 24, 2018

      We want our downtowns and our retail stores to be welcoming for all kinds of customers. We’re especially interested in bringing young families downtown for shopping and for special events. To do that, we have to think from their perspective about what keeps them from coming downtown. Their answers might surprise you. Jennifer Carlson…

    Read More Want more young families to shop downtown? Consider family parkingContinue

  • How independent retailers can trick Alexa, Siri, and Google Home to capture orders from local customers
    Best of | entrepreneurship | marketing | rural | tech | tools

    How independent retailers can trick Alexa, Siri, and Google Home to capture orders from local customers

    ByBecky McCray January 29, 2018December 9, 2018

      People are happily using smart voice assistants more than ever. You know their names: Alexa, Siri, Google, Cortana. It’s so easy (and fun!) to just say what you want, and your magical assistant orders it for you. Then it shows up at your doorstep, and you’re living in the future! This isn’t great for…

    Read More How independent retailers can trick Alexa, Siri, and Google Home to capture orders from local customersContinue

  • Who are the next 5 people who will hire you?
    customer service | entrepreneurship | marketing | rural

    Who are the next 5 people who will hire you?

    ByBecky McCray January 22, 2018January 7, 2018

        I was talking with a friend about finding work as an independent professional. He was talking about finding work speaking for corporate clients, and together we came up with these questions. I think these questions might work for rural professionals like you, too, so I wanted to share them. Who are the next…

    Read More Who are the next 5 people who will hire you?Continue

  • Interior of a retail store
    announcement | entrepreneurship | rural | trends

    2017 was the retail apocalypse. What does the future of retail hold for small town stores?

    ByBecky McCray January 15, 2018January 2, 2018

    Despite the headlines, what we are witnessing is not the death of all retail. Retail is splitting in two. This time, small retailers are the big winners. Future of Retail Webinar Deb Brown and I are making this Future of Retail the subject of our next webinar at SaveYour.Town. We’ll talk about the underlying consumer trend driving this…

    Read More 2017 was the retail apocalypse. What does the future of retail hold for small town stores?Continue

  • New after-conference rule: the 2-to-1 rule
    entrepreneurship | planning

    New after-conference rule: the 2-to-1 rule

    ByBecky McCray January 8, 2018December 28, 2017

      As you plan out conferences you want to attend this year, here’s a new rule to consider for after the event: The 2-to-1 rule: Schedule two days for implementation for every one day of the conference.  (I heard that from Marc Pitman, who said he heard it from Elizabeth McCormick. ) Your implementation days…

    Read More New after-conference rule: the 2-to-1 ruleContinue

  • For better planning, assess your strengths
    entrepreneurship | planning | rural

    For better planning, assess your strengths

    ByBecky McCray January 1, 2018December 28, 2017

      Too often, our planning starts from what we don’t have. We focus on what to improve, what we lack, what we messed up last year. My friend, educator Kristie Pretti-Frontczak suggested a strengths assessment instead. Here are her questions to kick off your thinking: What do you aspire to accomplish within the next year, within…

    Read More For better planning, assess your strengthsContinue

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