We’re all going to use the same marketing theme this year. You, me, and every business in your town. We’re all going to use Shop Indie Local. Here are 5 reasons why. There’s a tendency among small businesses in small towns to use the same marketing theme from year to year, the same ads with […]
Shared retail spaces and sheds: smart business ideas in small towns
Small retail spaces like retail collectives and shed markets generate prosperity for rural areas and small towns when they: give small business ideas an affordable foothold create experiences that draw customers in build on the element of discovery for customers test promising retail concepts shelter businesses too small to survive on their own fill gaps […]
Tourism: Make the most of scant remains and “not much to see” sites with a look-through sign
Here’s a tourism tip from a roadside stop from my long drive to visit rural communities in Eastern Colorado. The Santa Fe Trail wagon ruts are still visible near Lakin in Western Kansas. You can walk across the little dam, past the tree and right out to the original trail, but there isn’t a lot […]
Seasonal business: How to beat the annual “no bookings!” panic
Do you tend to panic about a lack of business at a certain point during the year? Do you always feel like you’ll never get enough bookings for the fall? I know several independent professionals who feel like this: a professional photographer who always worries in late summer that there won’t be enough bookings for […]
