Photography is a crowded profession. And it’s getting squeezed to death by a glut of amateurs. When everyone can afford a “pro” camera, how can a professional photographer make a living? Mike Klemme’s answers hold some lessons for people in all types of professions being squeezed. Mike Klemme is a professional photographer from Enid, Oklahoma…
Doug Stewart publishes a site called Power to Fight the Big Boys. His tagline is “helping the best small businesses dominate their space on the web.” Doug is a fellow Oklahoman, and after we met at the GetSocial Conference in Oklahoma City, he invited me for an interview. Here’s a short preview of my interview:…
Guest post by Joel Libava, the Franchise King Can you imagine what your main drag would look like with a myriad of franchised sub shops, pizza joints, frozen yogurt shops, and convenient stores, all lined up and ready to gladly accept your credit cards? I really don’t think it will happen quite like that in…
Yes, I know you do business in a small town and all the locals know where you are. But if you also do business with visitors and tourists, it’s up to you to make yourself easy to find. 1. Get a good sign. Make sure it’s clear and readable. Include your business name or category. Not…
I don’t often weigh in on big corporate issues, but there are some good lessons from two contrasting recent promotions. Fast Company is a well known forward-thinking business magazine. Conventional wisdom says they should have succeeded in a social campaign. P&G is the corporate behemoth behind the brand Old Spice. They should have had trouble…
A friend asked me about the basics of ebook publishing. I offered to pull together some resources, and I thought you might be interested in the answer, too. An ebook is one way to spread your ideas online. You can make them free or put them up for sale. The term ebook can mean any electronically…
Location-based services help you to reach more potential tourism visitors. Two services to add to your tool box are Twitter Places and Whrrl. (See How do you make Foursquare relevant in small towns for an overview of how location-based services help you reach more potential visitors.) Twitter PlacesBy using Twitter Places, users can tie their…
Onshore Technologies office CNN Money published a feature on rural sourcing, “Forget India, outsource to Arkansas.” Dubbed “ruralsourcing,” “rural outsourcing” and “onshoring,” the practice relies on two simple premises: Smaller towns need jobs, and they offer a cheaper cost of living than urban centers. So businesses that outsource work to these areas can expect to…
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