• Survey of Rural Challenges
  • Small Town Speaker Becky McCray
  • Shop Local video
  • SaveYour.Town

Small Biz Survival

The small town and rural business resource

A row of small town shops
  • Front Page
  • Latest stories
  • About
  • Guided Tour
  • Subscribe
  • Privacy Policy
  • Contact
  • RSS

Community engagement planning: old way vs. Idea Friendly way

By Becky McCray

You’re familiar with the traditional way of handling community engagement.

Once every few years, an outside consultant comes in and leads a community engagement planning meeting. There are lots of flip charts and post it notes. 

Most of the people who attend hold official titles or formal leadership roles. Almost all are professional middle class white people, in their 30s to 60s. The Same Ten People who seem to be on every committee and board are there. Not many other people outside those groups attend. 

The consultant leads a discussion of the Strengths, Weaknesses, Opportunities and Threats as these people see them. The usual people bring up their usual topics.

Several ideas are written on big pieces of paper and mounted on the walls. Everyone gets some sticky dots they can use to vote for the ideas they like best. The ideas with the most dots are the winners. 

Maybe a survey is printed in the paper to gather more input. 

The consultant gathers up all the papers, goes away and writes up a plan. It more or less reflects what was on the papers. 

The resulting plan is submitted to the town government several weeks later in a really nice binder. It goes on the shelf in city hall. 

Who is missing from this view of “community”?

When we get these same people together, who speaks for those outside the professional middle class: the wait staff, the retail clerks, the nurse aids, the mechanics, the truck drivers, the office staff? Who brings the perspective of different ethnicities and cultures? Who speaks with a younger voice about the future?

Idea Friendly community engagement

Here’s an Idea Friendly version of community engagement. It doesn’t start with a meeting.

People from throughout the community are encouraged and supported in trying their own ideas all year long.

Small spaces are available to try micro business ideas. People are able to connect with each other at frequent networking and learning events so they can work on even bigger ideas. The whole town is idea friendly.

Throughout the year, the officials are engaged in helping with and watching the experiments.

When someone brings an idea to a city official anytime, they are met with, “Great! What would you need to test that out?”

The existing plans are revisited and revised throughout the year based on the exciting experiments and developments going on throughout the community.

During the next planning cycle, lots of people are personally invited to attend and participate, and ideas that are being actively tried and proven right now are incorporated into the plans. 

Before you write your next plan this way

There are more alternatives! You can use a calendar, a few sheets of blank paper or even a big mock up in a parking lot. You have lots of alternatives to inviting the Same Ten People to write the same old plan. Find out more in the video: Before You Write Your Next Plan from SaveYour.Town.

The same ten people are here! We can get started updating the old plan.

  • About the Author
  • Latest by this Author
Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.

www.beckymccray.com
  • Will trendy axe throwing and escape room businesses last? More experience-based retail: the Hat Bar
  • Create customer experiences online like Open the Shop With Me videos, and in person, like Silent Book Club
  • How to let customers know when changing your business hours

October 3, 2021 Filed Under: community, economic development, mistakes, planning, rural Tagged With: economic development, good management practices, idea friendly, rural

Wondering what is and is not allowed in the comments?
Or how to get a nifty photo beside your name?
Check our commenting policy.
Use your real name, not a business name.


Don't see the comment form?
Comments are automatically closed on older posts, but you can send me your comment via this contact form and I'll add it manually for you. Thanks!

Howdy!

Glad you dropped in to the rural and small town business blog, established in 2006.

We want you to feel at home, so please take our guided tour.

Meet our authors on the About page.

Have something to say? You can give us a holler on the contact form.

If you would like permission to re-use an article you've read here, please make a Reprint Request.

Want to search our past articles? Catch up with the latest stories? Browse through the categories? All the good stuff is on the Front Page.

Partners

We partner with campaigns and organizations that we think best benefit rural small businesses. Logo with "Shop Indie Local"Move Your Money, bank local, invest localMulticolor logo with text that says "Global Entrepreneurship Week"Save Your Town logotype

Best of Small Biz Survival

A few people shopping in an attractive retail store in refurbished downtown building.

TREND 2025: Retail’s Big Split: what small town retailers can do now

99% of the best things you can do for your town don’t require anyone’s permission

Three kids in a canoe

Get started as an outdoor outfitter without breaking the bank

A shopkeeper and a customer share a laugh in a small store packed full of interesting home wares.

How to get customers in the door of small town and rural retail stores

Rural Tourism Trend: electric vehicle chargers can drive visitors

Wide view of a prairie landscape with a walk-through gate in a fence

Tourism: Make the most of scant remains and “not much to see” sites with a look-through sign

More of the best of Small Biz Survival

Copyright © 2025 Becky McCray
Front Page · Log in