As we celebrate the one year anniversary of Small Town Rules and winning a 2013 Small Business Book Award, we’ve asked a few friends to share the rules that are a part of their business every day. Andy Hayes used this idea to talk about the difference between a complex business and a sophisticated business, […]
Archives for May 2013
A Mother’s Brag Basket
The Brag Basket is our tradition of sharing. The basket is always free and open all weekend, this one May 10-12, 2013. That includes Mother’s Day in the U.S. What good news will you add to the brag basket? Don’t hold back because of that word, “brag.” When you hold back, you hide your good […]
Elements of Effective Marketing, Whether Online or Not
The small town business owner today has lots of new channels available to use in getting their marketing message out. Yet that very factor, since many of these channels are using online media tools, makes business owners nervous on which channel to use and how to use it effectively. The reality is that the choice […]
Small town economic development idea: The Tour of Empty Buildings
Best small town economic development idea I’ve seen in months, hands down. My friend Deb Brown is the new director of the Webster City, Iowa, Chamber of Commerce. Deb looked at the empty store fronts downtown and other available buildings around town as opportunities. So she and her new team in Webster City decided to […]