UPDATE: Read Heidi Miller’s great news, below! Want to feel more connected in the online community? Share something good from your week in the Brag Basket. We promise to applaud for you. What can you share? Anything good about you, your community, your business. It can be an accomplishment, a goal reached, a positive change, […]
Archives for March 2007
POV: Stop advertising, go referrals only
Exclusivity is a terrific motivator for your customers. Reader Robert Ellis is taking full advantage of that with his tax firm. He is not advertising, not accepting any new walk in clients, not keeping pain in the neck clients, and only taking referrals from existing clients. And the firm is growing. Read about his Liberating […]
How to start a small import firm: learn from others
Remember Nairobi Paul’s business idea of importing Kenyan handicrafts to the USA? He (and you) could get started by talking to someone successfully importing from the developing world, like Kristen Evans. Evans is importing crafts from Bolivia, like the angel pictured to the right. She’s succeeding in spite of increasing political difficulties and the constant […]
Is it right to give rural special advantages?
Small business people in rural areas and small towns often feel overlooked. Here’s a roundup of some recent rural-urban conflict news stories. What’s the right way to divide transportation dollars between rural and urban? Should you go by road miles or by people? Rural areas have more road miles, but urban areas have more people. […]