Stop searching for the right words and just show them. Any business could do this. Photo by Becky McCray
Small town businesses sometimes struggle for the right words to describe themselves.
At a conference lunch table, the yoga instructor was trying to explain to the middle-aged guy from the economic development group what a yoga class is like. At first it made sense, but when she got to the part about breathing into the muscles from the inside, I realized I had no idea what she was talking about. We weren’t getting any closer to understanding what goes on in yoga class.
“Where’s your video?” I asked.
If she just had a one minute video, showing real people in her class, then we could understand, at least well enough for that day.
She asked if it should be video of her. I said no. She’s too expert in her abilities. I want to see video of someone like my mom, someone I can relate to.
We all (well, almost all) carry phones that play video now.
Then I turned to the economic development guy and asked, “where’s your video? Why don’t you have a video of your town on your phone?”
Turns out this is his second week on the job, so I cut him some slack.
But how about you? What’s on your video?
It doesn’t matter if you have a small business, you work in tourism, economic development, the chamber of commerce, a church, or are looking for work. Get a 1 minute video onto your phone. I’ll even give you credit for making a 30 second slideshow out of photos of your work. Need more suggestions? Here’s how to use video to promote your small business.
Wait, what about me? Well, I have a speaking clip on my phone and on my iPad now. I’ll show you next time we meet. And be ready, because I’m going to ask to see yours, too.
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
[…] the yoga instructor who is going to do a video for her business? She told me that once people come to one class, they usually come back. So how […]