Remember the yoga instructor who is going to do a video for her business? She told me that once people come to one class, they usually come back. So how can she get more people to make it to the first class? By cutting down the hurdles that stand between them and the first class.
Sampling is the answer, even when what you sell is a service.
Here are some ideas we came up with:
At the county fair, have a booth with a lovely textured mat on the floor. Invite people in, have them stand on the “special” mat, and talk them through a one-minute or two-minute breathing or stretching exercise while standing there. When they finish, say, “that was yoga!” And invite them to the sample class.
Have a sample class. Tell people, “Come to our 30 minute introduction event Friday.” Call them “Try It, You’ll Like It” sessions. Make it super simple and completely easy for customers. (Michael Port, author of “Book Yourself Solid,” says to always have something to invite people to.)
Have 5 minute lunch time quickies. It’s a silly name, but people would remember. Or “5 Minute Feel Good” sessions. That cuts down the initial commitment even further. Speaking of initial commitment…
Make a video that shows the prerequisites, or what gear you need. She said people always ask if tennis shoes are ok. So make the video that answers those “what do I bring?” questions.
Your own services
How can you start offering samples of your services?
How can you cut down on the initial commitment so people can take that first step?
- What small businesses can do with Facebook Live and other streaming video - October 16, 2017
- Build your business with mini-events - October 9, 2017
- Don’t call it a failure just because it stopped - October 3, 2017
- Is this my business, or just a distraction? - September 25, 2017
- What to do after entrepreneurship class - September 18, 2017
- Business Idea: A new use for old church buildings: camping and lodging - September 11, 2017
- Where to find photos online that you can use for your business - September 4, 2017
- The marketing genius behind Nacho Business - August 28, 2017
- Who will run small town businesses when the owners retire? One unusual option you may not have considered - August 21, 2017
- So what if they said it’s illegal? Doing business when it’s against the rules - August 14, 2017