I manage email a bit differently than many people. I keep my inbox clear, and most of my email automatically sorts itself into easy-to-process groups. That means I spend less time on email every single day.
How filters are wasting your time, and what to do about it
|Like photo filters help focus on the
important visual elements, email filters
help focus on the important emails.
Photo filter, by Pim van den Heuvel.
Filters are the key, but most people who use them actually misuse them. Filters are not for finding emails later. Filters are for getting email out of your inbox, out of your way, before you ever see it. Filters put your emails into groups by how you’ll process them: read-only, action-required, etc.
My friend Rob Hatch said this one piece of insight changed everything for his email management.
Picture a big pile of paper mail. It’s all mixed up. You can’t tell what’s in there. You have to process it one item at a time, in no particular order.
Now, imagine your assistant comes in and sorts the pile. There are magazines in one box, newsletters in another, bills all together, notes from friends where you can find them, junk mail trashed, letters from clients grouped, and the packet from the boss right on top. Then, your assistant only brings you the items you need right away. You can deal with the work items, savor the personal notes, let the bills wait until bill-paying day, and easily skim through newsletters on your lunch hour.
That’s what I want to do to your inbox. I want you to use filters to sort the email and keep it out of your inbox, out of your way. All the newsletters go in the “To Read” folder. All the items you’re following up on are Starred. Client or co-worker emails are in a folder together.
After a few days of creating good filters, the only things that ever appear in the inbox are important items and a couple of new items to create filters for. That’s it. Everything else is auto-sorted.
Then your brain gets the easiest possible course through email. It goes into reading mode, and you sail through the To Read items. You shift to work project mode, and dive into the client folders.
Can’t I just use Gmail’s Priority Inbox?
It will help you find the most important emails first. But it fails in one big respect. It can’t build batches for you. It’s not grouping up the reading items into one easy-to-handle batch. It’s not keeping emails from that new client all together.
So I see Priority Inbox as a quick fix, but not a great solution. If you get more than 100 emails a day, it may be worth your time to invest in a better system.
How do I get started?
If you have a big backlog in the inbox, move it out of your way. Make a new folder, “Old Inbox,” and move all the existing mail into it. (You can deal with it later, 25 items at a time, until it’s gone.) That’s all you need to do the first session. Close your email.
When you next open your inbox, your first focus is NOT reading emails. It is creating filters. Each filter should assign a label (or folder) name, and most importantly Skip The Inbox.
You can filter any way that makes a logical batch for action. Filter by the name of the sender, by key words, or by an entire domain, such as @importantclient.com.
Tip: The first filter you setup can be for the keywords unsubscribe or safeunsubscribe, to skip the inbox, and apply the label To Read.
You might use folders like these to create easy-to-scan batches:
- To Read
- Big Client
- Ads (the ones you like)
Get follow-up items out of the inbox
Any item that needs further action than you can give it now, needs out of the inbox. Put your pending items in one folder or mark them with a star. Learn how to use stars and how to get lots of different stars in Gmail.
When do I unsubscribe?
Most “inbox zero” instructions say to unsubscribe from everything possible as a first step. But I disagree. Once you have an efficient filter system, you can make better decisions about what to keep and what to cut. When you are free to focus on “to read” items in a batch, you’ll be able to pick out the ones that are most informative and worth keeping. So make your filters before you start your unsubscribe campaign.
I actually use To Read for my favorite “must read” items, and To Read Later for lower priority items. I check To Read every day, To Read Later usually once per week.
While you’re unsubscribing, think about which social network notifications you actually want to receive. I have new follower notifications turned off for my main Twitter, because I check it regularly. For my smaller Twitter account, I have notifications on because I don’t monitor it as closely. I do have a filter that puts them all into a separate folder.
I’ll never remember to check folders!
I felt the same way. It took time and practice for me to get used to. I used to star an item to follow up, then forget about it! So I actually created a weekly to-do item to process my starred emails.
I’m confident that if I can learn to check my folders, you can, too. I mean, you learned to check your inbox, didn’t you? Well, you can learn to check folders. Once you feel how easy it is to work in batches, you’ll feel that “reward” sensation, and you’ll want more of it. So you’ll be strengthening the habit.
Until the new habit kicks in, make a daily checklist with times. Schedule yourself to check those folders once a day at 4pm.
What works for you?
Managing email is highly individual. This setup works for me, but you have tricks that work for you. I’d love to hear those in the comments.