Gmail users, head to this article: Using Gmail’s Tabbed Inbox wisely.
Outlook users and others, read on…
I manage email a bit differently than many people. I keep my inbox clear, and most of my email automatically sorts itself into easy-to-process groups. That means I spend less time on email every single day.
How filters are wasting your time, and what to do about it
Filters are the key, but most people who use them actually misuse them. Filters are not for finding emails later. Filters are for getting email out of your inbox, out of your way, before you ever see it. Filters put your emails into groups by how you’ll process them: read-only, action-required, etc.
Picture a big pile of paper mail. It’s all mixed up. You can’t tell what’s in there. You have to process it one item at a time, in no particular order.
Now, imagine your assistant comes in and sorts the pile. There are magazines in one box, newsletters in another, bills all together, notes from friends where you can find them, junk mail trashed, letters from clients grouped, and the packet from the boss right on top. Then, your assistant only brings you the items you need right away. You can deal with the work items, savor the personal notes, let the bills wait until bill-paying day, and easily skim through newsletters on your lunch hour.
That’s what I want to do to your inbox. I want you to use filters to sort the email and keep it out of your inbox, out of your way. All the newsletters go in the “To Read” folder. All the items you’re following up on are Starred. Client or co-worker emails are in a folder together.
After a few days of creating good filters, the only things that ever appear in the inbox are important items and a couple of new items to create filters for. That’s it. Everything else is auto-sorted.
Because items are sorted by how you’ll process them, your brain gets the easiest possible course through email. It goes into reading mode, and you sail through the To Read items. You shift to work project mode, and dive into the client folders.
My friend Rob Hatch said this one piece of insight changed everything for his email management. He worked this system into his course Work Like You’re On Vacation.
How do I get started?
If you have a big backlog in the inbox, move it out of your way. Make a new folder, “Old Inbox,” and move all the existing mail into it. (You can deal with it later, 25 items at a time, until it’s gone.) That’s all you need to do the first session. Close your email.
When you next open your inbox, your first focus is NOT reading emails. It is creating filters. Each filter should assign a label (or folder) name, and most importantly Skip The Inbox.
You can filter any way that makes a logical batch for action. Filter by the name of the sender, by key words, or by an entire domain, such as @importantclient.com.
Tip: The first filter you setup can be for the keywords unsubscribe or safeunsubscribe, to skip the inbox, and apply the label To Read.
You might use folders like these to create easy-to-scan batches:
- To Read
- Big Client
- Ads (the ones you like)
Get follow-up items out of the inbox
Any item that needs further action than you can give it now, needs out of the inbox. Put your pending items in one folder or mark them with a star.
When do I unsubscribe?
Most “inbox zero” instructions say to unsubscribe from everything possible as a first step. But I disagree. Once you have an efficient filter system, you can make better decisions about what to keep and what to cut. When you are free to focus on “to read” items in a batch, you’ll be able to pick out the ones that are most informative and worth keeping. So make your filters before you start your unsubscribe campaign.
I actually use To Read for my favorite “must read” items, and To Read Later for lower priority items. I check To Read every day, To Read Later usually once per week.
While you’re unsubscribing, think about which social network notifications you actually want to receive. I have new follower notifications turned off for my main Twitter, because I check it regularly. For my smaller Twitter account, I have notifications on because I don’t monitor it as closely. I do have a filter that puts them all into a separate folder.
I’ll never remember to check folders!
I felt the same way. It took time and practice for me to get used to. I used to star an item to follow up, then forget about it! So I actually created a weekly to-do item to process my starred emails.
I’m confident that if I can learn to check my folders, you can, too. I mean, you learned to check your inbox, didn’t you? Well, you can learn to check folders. Once you feel how easy it is to work in batches, you’ll feel that “reward” sensation, and you’ll want more of it. So you’ll be strengthening the habit.
Until the new habit kicks in, make a daily checklist with times. Schedule yourself to check those folders once a day at 4pm.
What works for you?
Managing email is highly individual. This setup works for me, but you have tricks that work for you. I’d love to hear those in the comments.
Gmail now has a Tabbed Inbox, Priority Inbox, and more choices for prioritizing email. You’ll find my best advice here: Using Gmail’s Tabbed Inbox wisely.
An app named Mailbox has made a big splash since this came out. However, it’s limited to making it easier for you to do the work that the filters should be doing with zero work. Even if you use a snazzy tool to let you flick and swipe to triage your unsorted inbox, you’re still wasting your time sorting through unrelated items. But you might look cooler doing it.
A potentially more useful tool is SaneBox. It will help you build filters to automatically group emails by type or function for any email system. It is a paid solution, but if you find it fits your filtering style, it may be worth it.
- The secret to effective follow up: What NOT to say - April 15, 2019
- How church buildings can do more for the community - April 8, 2019
- Ideas to fill empty display windows - April 2, 2019
- Know your customers: What do they want to be good at? - March 25, 2019
- 99% of the best things you can do for your town don’t require anyone’s permission - March 4, 2019
- Want more public attendance at your events? Make sure your signs include this specific phrase - February 18, 2019
- Know your customer: Who’s asking them questions? - February 11, 2019
- How restaurants can market each other in small towns - February 4, 2019
- SEO for voice search is different for rural small business - January 28, 2019
- What businesses would work in a small town with empty land - January 21, 2019