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Small Biz Survival

The small town and rural business resource
  • Small Business Saturday, November 26, 2022. Small Business, Big Heart
    entrepreneurship | marketing | rural | shop local

    Holiday 2022 Marketing: Small Business Saturday November 26

    ByBecky McCray November 15, 2022November 8, 2022

    We’re all using the same marketing theme this year: Shop Indie Local. When we work together to spread the word, we’ll multiply how many customers we reach. Learn more from AMIBA, the Shop Indie Local lead sponsor. The big one: Small Business Saturday Small Business Saturday is November 26, 2022, in the US. In the UK,…

    Read More Holiday 2022 Marketing: Small Business Saturday November 26Continue

  • Plaid Friday, November 25, 2022. Wear plain to show your support for locally owned businesses and community
    entrepreneurship | marketing | rural | shop local

    Holiday 2022 marketing: Plaid Friday is November 25

    ByBecky McCray November 14, 2022November 8, 2022

    We’re all using the same marketing theme this year: Shop Indie Local. When we work together to spread the word, we’ll multiply how many customers we reach. Learn more from AMIBA, the Shop Indie Local lead sponsor. Black Friday is overdone. Online giants started promoting their Black Friday deals like a month ago. We’re over it….

    Read More Holiday 2022 marketing: Plaid Friday is November 25Continue

  • Logo with "Shop Indie Local"
    community | entrepreneurship | marketing | rural | shop local

    Holiday 2022 Marketing: Spotlight on Community

    ByBecky McCray November 10, 2022November 8, 2022

    We’re all using the same marketing theme this year: Shop Indie Local. When we work together to spread the word, we’ll multiply how many customers we reach. Learn more from AMIBA, the Shop Indie Local lead sponsor. Today, the focus is on your community. Our ultimate goal is to build a stronger community for all your…

    Read More Holiday 2022 Marketing: Spotlight on CommunityContinue

  • Logo with "Shop Indie Local"
    community | entrepreneurship | marketing | rural | shop local

    Holiday 2022 marketing: Spotlight a local business

    ByBecky McCray November 9, 2022November 8, 2022

    We’re all using the same marketing theme this year: Shop Indie Local. When we work together to spread the word, we’ll multiply how many customers we reach. Learn more from AMIBA, the Shop Indie Local lead sponsor. Spotlight a local business Today, we’re going to shine a spotlight on another local business near you. You…

    Read More Holiday 2022 marketing: Spotlight a local businessContinue

  • Picking your Holiday 2022 marketing theme
    community | entrepreneurship | marketing | rural | shop local

    Picking your Holiday 2022 marketing theme

    ByBecky McCray November 8, 2022November 8, 2022

    We’re all going to use the same marketing theme this year. You, me, and every business in your town. We’re all going to use Shop Indie Local. Here are 5 reasons why. There’s a tendency among small businesses in small towns to use the same marketing theme from year to year, the same ads with…

    Read More Picking your Holiday 2022 marketing themeContinue

  • Video: How to fill empty car dealership buildings for the holidays
    community | economic development | rural | shop local

    Video: How to fill empty car dealership buildings for the holidays

    ByBecky McCray November 6, 2020

    Empty buildings during the holidays are a drag on local shopping Who wants to shop downtown when it looks so empty? Car dealerships are an especially tough type of building to fill. Not many businesses need such a large space, and the layout of the space can make it tough to find a good fit….

    Read More Video: How to fill empty car dealership buildings for the holidaysContinue

  • Cheap placemaking idea: instant murals
    community | rural | shop local | survivors

    Cheap placemaking idea: instant murals

    ByBecky McCray September 11, 2020September 7, 2020

    2020 has taken a toll on downtown shopping and placemaking. There’s no time to waste on big master plans and no money for expensive consultants. Start taking action now to show life and new activity with small inexpensive steps. Murals add life and color to a downtown and are highly visible even to people driving…

    Read More Cheap placemaking idea: instant muralsContinue

  • customer service | economic development | entrepreneurship | management | marketing | rural | shop local | trends

    Open Up – It’s the Customers

    ByChris Brogan May 19, 2020

    As different places begin to allow local businesses to open up, you’re not alone if you’re breathing a sigh of relief mixed with a gasp of worry. We all need the money. We all want to get back to being useful for the people we serve. And some or most of us are worried about…

    Read More Open Up – It’s the CustomersContinue

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