We’re all using the same marketing theme this year: Shop Indie Local. When we work together to spread the word, we’ll multiply how many customers we reach.
Learn more from AMIBA, the Shop Indie Local lead sponsor.
The big one: Small Business Saturday
Small Business Saturday is November 26, 2022, in the US.
In the UK, Small Business Saturday is 3rd December 2022.
Expect a lot of media attention
Organizations love to do #ShopSmall events, and media love to cover them. It’s their annual reminder to pay attention to local stores.
Check your local organizations, chambers, business groups and your local media. Ask if anyone has received a “neighborhood champions” kit with goodies like signs, posters or shopping bags. Who can forget their doormats?
No neighborhood champion in sight? Be your own champion and get the Shop Small resources for small business owners here. For 2022, there’s a national map you can list your business on and tools to customize signs and graphics with your business info.
Plan now how you’ll promote to tie into the big boost.
Jump on the bandwagon
Use everything from the Shop Small resources as well as the special Shop Indie Local Saturday logo, above.
Watch for posts from your fellow local stores. More of them may be online this week gearing up for the rush of activity. Make sure you find, like and share their stuff.
Tomorrow: let’s get artistic
Continuing the post-Thanksgiving rush with Artists Sunday. Then we’ll share tips for Cider (not cyber) Monday and Giving Tuesday.
See the whole series:
Read all our articles in our Shop Indie Local series.
Learn more from AMIBA, the Shop Indie Local lead sponsor.
Reprint or share this article:
Shop Indie Local is our group theme for holiday marketing this year. You have my permission to forward these articles to your local retailers, merchants association, chamber of commerce, downtown development group or any one else you think would benefit from them. All you need to do is list the author as Becky McCray of SmallBizSurvival.com and then let me know who you are sharing with.
- About the Author
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
