We’re all using the same marketing theme this year: Shop Indie Local. When we work together to spread the word, we’ll multiply how many customers we reach.
Learn more from AMIBA, the Shop Indie Local lead sponsor.
New to me this year is Artists Sunday, November 27, 2022.
If you make or sell local art, this is the event for you! And include the handcrafts in that. Anything made by hand sounds like art, at least for one day.
If you don’t usually carry local art, you could host a local artist in your business for Sunday, or even the whole post-Thanksgiving weekend.
Get more Arty at Artists Sunday
Artists_Sunday_2022
Of course an event for artists has some artistic graphics for you to use. Check them at at Artists Sunday. Whatever your local and business style, you can probably find something to use. I rather like this one with wheat on it.
You can also use the square graphic (above) put together by the Shop Indie Local folks. It will coordinate with all their other graphics, in case you have a theme going.
The Artists Sunday site has a lot more resources you can tap.
“But I’m not open Sunday”
So promote online. Easy!
Tomorrow: cheers to Cider Monday!
Tips for Cider (not cyber) Monday before we move on to Giving Tuesday.
See the whole series:
Read all our articles in our Shop Indie Local series.
Learn more from AMIBA, the Shop Indie Local lead sponsor.
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Shop Indie Local is our group theme for holiday marketing this year. You have my permission to forward these articles to your local retailers, merchants association, chamber of commerce, downtown development group or any one else you think would benefit from them. All you need to do is list the author as Becky McCray of SmallBizSurvival.com and then let me know who you are sharing with.
- About the Author
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
