Holiday 2022 marketing: Cider Monday November 28

We’re all using the same marketing theme this year: Shop Indie Local. When we work together to spread the word, we’ll multiply how many customers we reach.

Learn more from AMIBA, the Shop Indie Local lead sponsor.

Get off the computer!

Cyber Monday used to be the day lots of people went back to work and spent their time browsing for sales online. Well that’s pretty dated. We’ve been inundated with online deals all month long, so that’s not news.

But you can play on the media mentions of Cyber Monday by promoting Cider Monday, November 28, 2022. You serve cider and local deals, and have some fun.

If there’s local cider in your region, this is the day you’ve been waiting for. Partner up with a local cider maker for some in-store tasting, if you can.

The Local Crowd Monadnock has been using Cider Monday for years. Check their site for inspiration.

Next week: Giving Tuesday

Giving Tuesday puts the focus on causes that matter, and we’ll talk about how to do that in a meaningful way.

See the whole series:

Read all our articles in our Shop Indie Local series.

Learn more from AMIBA, the Shop Indie Local lead sponsor.

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Shop Indie Local is our group theme for holiday marketing this year. You have my permission to forward these articles to your local retailers, merchants association, chamber of commerce, downtown development group or any one else you think would benefit from them. All you need to do is list the author as Becky McCray of SmallBizSurvival.com and then let me know who you are sharing with.

About the Author
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About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.