Our friend Maury Forman of Washington state, sent us this idea from Madras, Oregon: On February 16 the Madras Downtown Association and Petite Sweets hosted the first-ever Cookie Crawl. Participants paid $5 and received a box and map that listed all the locations where the beautifully decorated cookies were available. Petite Sweets decorated cookies…
If you need outside funding to get to the next step in your rural small business, your next step is too big. Before you bet big on your business idea, test it with small steps. Make some sales from your front yard, then try a booth, then a trailer, then think about moving up…
A few weeks ago, we talked about knowing your customers in order to help them answer questions they get asked. This week, get to know your customers better by thinking through what they want to be good at. What do your customers want to be good at? You help customers all the time. The…
Guest Post by Deb Brown When I visited Decatur County, Iowa, several people said that wanted a brewery. They talked about the big barriers in their way: finding the right building, the right funding, the right people. The big idea seems really hard this way. Why not start smaller? Start by using the Idea…
“There never is enough time.” You probably would agree with me that we hear this phrase repeated over and over by people everywhere. Because time is a limited resource and we feel we never have enough, we’ve been bombarded with hundreds, if not thousands, of suggestions on how to make the most of the time…
Admit it. You want to own your own business. Saying this is OK. Many people feel the same as you do. Owning a business is a goal many of us have, just like we want to own our own house. Yet turning that wish into reality is the hurdle where many people stop. It’s scary….
Understanding what is small business marketing and what is branding is sometimes difficult. Often the concept of branding is collapsed into having a good business name, a logo and a specific color pallet used when identifying the business Marketing, on the other hand, often is equated to advertising only. These perceptions are correct but incomplete….
There are lots of ways to market your small business, personal contacts, business cards, advertising, social media, or storytelling just to name a few. All of these and much more are done to create awareness, bring customers in the door and build your brand. One element of that effort needs to be your tagline. A tagline…
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