PRMama has a great article on Marketing at a convention or trade show. Here is a sample: Do listen to customer concerns—If a current customer voices a concern, be attentive. Listen carefully to their concerns, ask questions, and do everything you can to resolve the situation and keep the customer. Happy customers make repeat customers….
By Robert Middleton, The More Clients Blog: What makes her sites so successful is her authentic voice. She’s not just giving a rote description of the work of the monastery, but an impassioned picture of a life dedicated to God. If only the average Independent Professional could do as well. Make no mistake, passionate commitment…
Brian Fling, from A Blue Flavored Blog, said: I feel that anytime is the right time to start a company. External forces are not what makes a company succeed or fail. It is your passion, commitment and love for your idea that will make or break a company. And just as in life, a successful…
I just love getting my weekly news from Jack Schultz! Because I grew up in rural Minnesota I think I can identify with this story! From Moo to You!There is an old joke in agriculture, “How do you make a million dollars in agriculture?” “You start with $5 million!”George Shetler was like a lot of…
Let’s start listing reasons that it’s better to be in a small town or rural setting, rather than the big city. Here’s Number 1: We don’t have a rush hour. We have a rush moment. (Attribute that one to Maesz.) That’s why the NFIB’s tips on “Driving Stress From Your Daily Commute” was good for…
Center for Rural Affairs: Center Launches Rural Development Virtual Libraray Enhancing opportunity through the building of assets and wealth is the most promising strategy for creating a future for rural communities and their residents. This “virtual library” contains resources we have developed to champion such strategies. Read the whole article, and see the list of…
One of the most crucial areas of decision making for retailers is pricing. Yet, we have found that small firms often do not have well-conceived pricing plans. Joel R. Evans and Barry Berman started their six part series on Developing Your Pricing Strategy with this painfully accurate observation. The series covers: Developing Your Pricing Strategy…
Jeff Cornwall, Belmont University: “Moving into the real world” used to be a standard phrase used as students prepared to leave the protected confines of the university and headed into the workforce. But as a student entrepreneur once told me as she was wrestling with balancing her new venture, class projects, final exams, and a…
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