Small towns beat big towns for Random Encounters that can benefit your business. No need to ‘manufacture a Starbuck’s moment’ in a small town. Any trip to the post office can lead to the kind of chance meeting that spurs a creative thought, builds a new partnership, or leads to new business. Referrals are a…
“Despite a wide variety of strong concerns, women business owners are nonetheless optimistic, according the survey, with 76% of respondents expecting their revenues to increase this year, while 57% planning to add up to five employees.” From: Inc.com By: Ryan J. McCarthy Soaring health-care and energy costs are the two most pressing issues facing today’s…
Generation Y has its own unique qualities. In Tell Me Y By Elana Centor at BlogHer, Centor gives an excellent introduction to the topic. What I am telling my clients to do is to start reading Anatasia Goodstein’s YPulse, a blog that provides news and commentary about Gen Y for marketing and media professionals. Do…
First, Jeanne (OkieJ), explained that small businesses don’t get much of our money from banks. I gave a link to a bit more on how to raise money from friends and family. Now Marco Terry explains another option in his blog, Invoice Factoring: Small Business Financing: There are still two types of financing that are…
We are immanently flattered that Chris Brogan gave us his “Yellow Highlighter” treatment: Becky McCray consistently has amazing posts at her blog, Small Business Survival. They are often tied to not only small businesses, but small rural businesses. I think her efforts deserve attention and highlighting. If you run a small business, if you want…
Rural small businesses are usually not overrun with excess cash. We are usually strapped, so we think about marketing in unusual ways; ways that leverage our effort instead of our dollars. Inc.com had a great article on this topic by Ted O’Callahan. His main points were: Become an Expert by speaking, writing, or sharing Pick…
This week I had a talented woman help me present a business start up workshop in the office. She spent a lot of time talking to those attending about how and what to keep for tax records and why, because, well, it’s what she does. But one of the most important comments she made during…
Romanian Entrepreneur Cristian Dorobantescu tells his story of not performing perfectly for a client. This was not just any client; in fact, it was his first client. What did he do to turn around a potentially bad situation? (I’ve emphasized a few of his best points in bold.) First thing first. My services were not…
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