You are most valuable, not at the far edges of your skills, but at the intersections of your knowledge areas. For example, if you know travel and cooking, you are more valuable leading exclusive cultural trips featuring local cuisine, than simply leading “normal” trips. If you know both motorsports journalism (an intersection of its own)…
Common mistakes can kill your small business, but most of them can be easily corrected or avoided. Today’s bad example: mis-using your service providers. Dear Client: Saying, “I don’t like this,” is not feedback. Tell me WHY you don’t like it. I am a writer, not a mind reader. Love, Kristen –@KristenKing, via Twitter If…
The Two Week Perspective is a different way to view your schedule. I use Google Calendar. I like the weekly view, but when you’re on Thursday or Friday, mostly you see the past. So I changed to a Two Week view, and made that the default. Now I see more of what’s coming up. I’ve…
Watching a documentary on the Dust Bowl tonight reminded me that it was also an economic boom that went bust. Can we learn anything? How does the current situation compare? One of the pioneer women of the Oklahoma Panhandle dust bowl.By Arthur Rothstein, April 1938. First, a bit of history. Wheat prices ran up in…
Most small towns missed out on the recent run up in the USA national economy. And when we were struck with repeated crop failures and a horrendous local economy, the rest of the nation certainly didn’t notice. So, how is the national financial crisis affecting small towns? Well, it’s a mixed bag. And it’s still…
EachFriday, I open the brag basket as a fun place to give someone a pat onthe back, brag, or promote yourself and your projects. Last week, I bragged on a new client, Marc announced Ask Without Fear is getting some great publicity, ethnicomm shared some kindness, Sheila from Family Travelogue bragged up Aruni for her…
Jeremiah Owyang offers an excellent, well-written, post: The many forms of monetization using the web.Every business take heed. But small(er) business would benefit the most from heeding his advice. Why? What makes people want to visit any store, any site, any business…linger and mingle, peruse and purchase, is unique content. You as a small business…
By Paul Swansen What really are advertising and marketing, how are they different, and why are they important to your small business? According to Wikipedia, “Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service.” And Wikipedia says…
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