Let’s celebrate the work of your hands, or any other good news this week. The Brag Basket is open! This one is for October 20-22, 2017. Bring your good news, big or small, to share with everyone. What can you share in the Brag Basket? introduce yourself share some great news from this week celebrate…
Successful small businesses depend on customers who return. Such customers form your core audience. They buy regularly and as research notes, they buy more than the more casual customer or the one-time customer. Yes, their regular purchase may be less but, over time, they are your stars. Second, your returning customers are most likely be…
Live streaming video provides you new ways to reach customers and promote your small business. Today’s tools include Facebook Live, Instagram and Snapchat Live Stories, Google Hangouts that stream live on YouTube, Periscope video that streams on Twitter, and even stolid old LinkedIn that will let you pipe in live video from your Facebook…
The Brag Basket is open! This one is for October 13-15, 2017. Bring your good news, big or small, to share with everyone. What can you share in the Brag Basket? introduce yourself share some great news from this week celebrate progress, even baby steps congratulate a friend applaud for each other confess your undying…
If you believed me that the distraction IS your business now, then you might be thinking about events. You want to bring more life and activity to the area around your business, but big events are a big pain. Let’s do some tiny events instead. They’re a small pain, but a lot of fun….
The Brag Basket is open! This one is for October 6-8, 2017. Bring your good news, big or small, to share with everyone. What can you share in the Brag Basket? introduce yourself share some great news from this week celebrate progress, even baby steps congratulate a friend applaud for each other confess your…
Many small-business owners fear that an increase in prices will drive customers away. This idea made the headlines in 2016 when New Jersey implemented a substantial gas tax increase making prices jump 10% or more overnight. Gas station owners were concerned that people will go somewhere else for cheaper prices or to other transportation alternatives….
I think it’s time to stop calling things a failure just because they come to an end. This comes up because I asked a friend about a project in her town that rehabbed downtown buildings. “It’s not really active anymore,” she said with more than a note of failure in her voice. Let’s check…
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