By Glenna Mae Hendricks, E.A. Starting Jan. 1, 2012, the standard mileage rate for a car (also vans, pickups or panel trucks) becomes: 55.5 cents per mile for business miles driven 23.5 cents per mile driven for medical or moving purposes 14 cents per mile driven in service of charitable organizations Source: IRS announcement of…
Photos and videos of your customers or visitors can be compelling. But before you use a photo of person, you want to think about legal issues. Did anyone get a photo release form? I’m not going to wade into the legalities, but I will link to someone more qualified than me: Stanford University Libraries Copyright…
I have a bricks and mortar liquor store. We have used traditional credit card merchant processing for five years, and we just switched over to Square. I’ll tell you why we converted and how we did it. Our Old “Traditional” Merchant Processing Yes, I really do have a liquor store. Our traditional merchant was Retriever…
The Brag Basket is our tradition of sharing. The basket is always free and open all weekend, this one Dec 9-11, 2011. Have some good news this week? Put it in the Brag Basket. Put it in the Brag Basket, then comeback and savor it later.Basket photo by vlasta2. Don’t hold back because of that word,…
By Jon Swanson “What key personal and business lessons have you learned about social media in 2011?” Social Media Breakfasts are held in manydifferent cities. What if we held one in thecomment box below? Photo by Rick Mahn. That’s how Kevin Mullett started the most recent meeting of the Social Media Breakfast-Fort Wayne. There were…
When I talked to regular everyday tourism professionals and volunteers and business people at the Nebraska travel conference about social media, several said this was the best piece of advice I gave them: Talk less about you, and more about them. It’s hardly revolutionary. You’ve probably heard it before. You might even have said it…
If you are in tourism and use (or want to use) social media marketing, come by the Tourism Currents Open House this Wednesday December 7 and Thursday December 8, 2011. Tourism Currentsprovides trainingon social mediafor tourism. At Tourism Currents, you’ll find online training to get you up to speed and then keep you up to…
When I recently co-hosted an online chat with Jim Kukral for NFIB, one attendee asked about how to get more people to come through the doors during the holiday season. It’s a great question and I have some tips that can help. Want more people to come throughthe doors? Dress up your external spaceand put…
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