a from the field Brag Basket
I’m in the field today, so let’s do brag basket without the explanations. What’s the good news from your field this week? New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
Airline brands are thinking big city and small town
Another brand is recognizing the “small town” shift in consumer feeling: Delta Airlines. Delta’s ground operations at the Atlanta airport are sporting signs with “Atlanta’s Airline,” “Proud to call Atlanta home,” and “Atlanta’s hometown airline for 70 years.” It’s a Small Town Rule 7: Build You Local Connections play by the brand. Consumers are…
A Party to celebrate Small Town Rules
On Wednesday, May 30, 2pm Central, join us for a celebration of Small Town Rules. We will have special guests, Chris Brogan, Liz Strauss, C.C. Chapman and Rieva Lesonsky as well give out 10 free copies of the book. Join us for an interactive event! You can call in to join us at (347) 426-3202, or…
Chris Brogan, Joe Sorge and I have a Kitchen Table Talk (VIDEO)
Yesterday, I sat down with Chris Brogan and Joe Sorge for their series on small business, Kitchen Table Talks. We talk about my many businesses, SOBCon, Small Town Rules, failures, and customer complaints. If you don’t see the video, click through to the page on Kitchen Table Talks. There is no proof that Chris and…
Tossing Leslie into the Brag Basket
The Brag Basket is our tradition of sharing. The basket is always free and open all weekend, this one May 4-6, 2012. Have some good news this week? Put it in the Brag Basket. Leslie McLellan is joining us in Tourism Currents! This week, I’m proud to use the Brag Basket to announce that Leslie…
What to do when a blog post is suddenly popular
By Jon Swanson I write blog posts five days a week. A post that I wrote three years ago, and reposted a year ago started getting a lot of traffic about three months ago. In fact, about three times as much traffic in the last three months as in the nine months before that. It’s…
Make your destination website copy-proof
Our friend Heather Thomas of Destin Florida Boat Rentals has been looking for ways to make her website “copy-proof.” See, other boat rental companies can say they offer the same services or the same tours, but of course it isn’t the same. How could she better show off her uncopy-able qualities? How can you add…
Tap your customers’ creativity
Lisle Corporation makes specialty auto tools. They are tapping their customers’ creativity to find new tools to make. See, auto mechanics are notorious tinkerers, so it’s only natural to go to them for new ideas that Lisle can cooperate to market. This ad was on the cardboard backing on a tool Lisle sells. How are you tapping…
