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Small Biz Survival

The small town and rural business resource
  • customer service | economic development | entrepreneurship | failure | social media | tourism

    Small business survival interview on User Friendly Thinking Radio

    ByBecky McCray October 11, 2009August 27, 2014

    Bringing together small business, small towns, social media, free, tourism, memorable experiences, failure, and rural advantages, my interview on User Friendly Thinking Radio covered it all.UFT Radio is sponsored by web content management software company, Bizzuka. When you listen, you’ll hear marketing director Paul Chaney do the introduction and CEO John Munsell step up for…

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  • tourism

    Writing better directions for tourists

    ByBecky McCray September 29, 2009August 27, 2014

    Tourism Tuesday: our series recognizing the importance of travel and tourism to small town business. The discussion in the comments section is always the best part. In Scotland, while staying in Stirling, we picked up a driving tour brochure. It listed a monument to the McRae Clan in the nearby Sheriffmuir area. Being good McCrays,…

    Read More Writing better directions for touristsContinue

  • announcement | tourism

    Open House at Tourism Currents

    ByBecky McCray September 29, 2009August 27, 2014

    Sheila and I are hosting an Open House at Tourism Currents this Wednesday through Friday (September 30 – October 2, 2009). What is Tourism Currents? It helps you learn about how to use social media tools for tourism projects. It’s all based around real life things you do every day in the tourism world. Come…

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  • tourism

    Are small towns part of the past

    ByBecky McCray September 15, 2009November 21, 2017

    So, am I excited that they acknowledge small towns for tourism, or am I disappointed that they relegate them to the past? Seen in the CVG Cincinnati Airport Now, how can we do something with this? How can we promote small towns as part of the present, or maybe even, gasp, the future?  I’d love…

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  • Small Biz 100 | social media | tourism

    Promotion checklist for after your event

    ByBecky McCray September 1, 2009August 27, 2014

    Congratulations on a terrific event. Now what? Before you jump onto the next thing, what can you do to make that event continue to work for you? Let’s brainstorm some ideas that will work just as well for tourism events as for promotional events from a small business. Post your photos from the event to…

    Read More Promotion checklist for after your eventContinue

  • marketing | tourism

    Play to your tourism strength

    ByBecky McCray August 25, 2009August 27, 2014

    In small town tourism, play to your strength; use what you’ve got.Avard, Oklahoma, is celebrating their centennial at their annual Folk Festival. They are a tiny town, practically a ghost town. They play up their cowboy heritage at this event with a dutch oven cook off, a quilt show, western musicians and much more. Did…

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  • tourism

    Make the brochure rack interactive

    ByBecky McCray August 18, 2009August 27, 2014

    The standard tourism brochure rack: crowded and boring. But you still have to compete here. If we could make tourism maps more interactive, maybe we can do the same with standard brochures. We all try to do this: Put a website address or email address on every single brochure.  But I’ve added a new goal:…

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  • tourism

    How to use maps to promote tourism

    ByBecky McCray August 4, 2009August 27, 2014

    I think that tourism and driving tour maps are great tools for small town tourism. I picked up these two locally: the Great Plains Trail of Oklahoma and the Oklahoma Agritourism Map. The hope is that with a map full of suggestions, visitors are more likely to string together several destinations. I don’t know if…

    Read More How to use maps to promote tourismContinue

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