Marketing covers a wide range of activities and tools. If you ask a small-business owner about his or her marketing, you probably will get a list of traditional media campaigns and maybe his or her social media efforts. You also may hear about the person’s efforts to target customers and ensure that those customers become…
You want to start a business but you just can’t find that one great idea. This dilemma is often a major stumbling block for many aspiring small-business owners. They just keep waiting for that one big idea that will guarantee a successful business. The reality is that more often, a good idea, rather than a…
Many people dream of owning their own business. Yet because they live in a small community, they perceive that developing a successful business just can’t be achieved. Such a viewpoint is one of the small-business myths that exist among the public. Certainly, we don’t want to imply that success is easy in small communities, but…
Awareness of the world around you has been the start of many businesses. The business world is filled with examples of people who started a busines based on watching, reading and listening to things around them. Being aware may lead in many directions. Sometimes the product is already around, but it just takes the right…
A common issue for small-business owners is having too much to do and too little time. The small-business owner wears many hats. On any one day, he or she may need to make a major decision on anything from adding a new product line to finding new customers to reviewing and even doing the financial…
The notion that you have to be born an entrepreneur is just a myth. Similarly, no time is perfect, nor do you need to be an expert or even have worked in the industry, to be a successful small-business owner. Starting and operating a successful business can be achieved by just about anyone. There is…
Just because you own the business does not mean you are the right person to be the leader. That may seem like a bold statement. We take it for granted that the business owner will be leader both in terms of daily activities and long-term planning. And research generally supports this idea. Yet studies have…
Hiring the first employee is a huge step for a small business. If your small business has reached the point where you need help because the assistance of family and friends no longer covers the gaps, you may have reached the point where you need bring paid staff on board. (A previous Small Biz Survival…
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