What’s the goal of a marketing program? If you listen to marketing gurus, they talk a great deal about getting bigger numbers. Many of the tips you find focus on increasing how many people see your message or how many take time to read your content. Those are good first steps because developing an awareness…
Glenn Muske just reminded us that we should listen to other business owners: “Want to improve the operation of your business? One simple tip is to listen to and watch what other business owners are doing. This simple piece of advice can save you a great deal of time, effort and money.” This is…
Want to improve the operation of your business? One simple tip is to listen to and watch what other business owners are doing. This simple piece of advice can save you a great deal of time, effort and money. It can help you from going down a path that others have tried and found unsuccessful….
Brief History of Highlands, North Carolina, video via YouTube. Hat tip to Susie deVille for the link. Lots of towns have a history video. What I want to see is your “now” video, and then I want to see your “future” video. You know the kind of town history videos I mean. The ones…
Is your business the “best-kept secret?” While that question should make you smile, it also should raise a concern. Reaching your full potential will not happen if people don’t know your business exists. How do you know if you are the best-kept secret? If you finish a sale and your customer comments she wishes she had…
Get visitors to your small town to notice all the cool details in your older buildings. Give them a scavenger hunt to follow. This example is from El Reno, Oklahoma, Main Street. They made it a contest with a time limit, but I think it’s a timeless idea, one you can use to get visitors…
During my years working with small business owners, I have done many presentations on record keeping and basic taxes. During those workshops, lots of suggestions and questions have been raised. One consistent comment, if it can be called that, has been a deep sigh when the topic is introduced. All of that changed after one…
Legions of people over 55 have boxes and boxes of old photos. They’d love to have them in albums or scanned into digital format, but they may not have the time, equipment or experience. Enter photo organization businesses. These are perfect for small towns and especially for younger people looking for a business that’s simple…
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