Intro Online marketing feels like a moving target. Just as soon as you get a website, the experts say you need a blog. Then it’s pay-per-click ads, then it’s something else. How are you supposed to keep up with this? That feeling of being always behind is why I want to simplify online marketing. To…
Remember Mark Harbeke and our friends at Winning Workplaces? They are dedicated to helping you improve your small business workplace, creating better work environments. I just got an email from Executive Director Mary C. Clark telling me they received over 800 nominations for their Top Small Workplaces contest, a joint project with The Wall Street…
You have many chances to quickly tell people what you do. Most of us just stammer or ramble our way through those opportunities because we don’t have a ready summary of our business. An elevator pitch is the generic term for a short, potent marketing message. With a great pitch, you can present yourself professionally…
In the middle of an article on a different subject, Zane Safrit spills his successful formula for improving your small business cash flow. The goal was to add x percent to our already positive cash flows. The deadline immediate…and we’d look at the results compiled over the next 12 months to judge whether a bonus…
Writing about The Dip and The Long Tail triggered some additional thoughts for rural entrepreneurs. Here are two basic strategies to successful small town small biz. 1. Be a generalist. This is the Long Tail, kinda. Because you are in a limited market, you have to offer a very broad range of products or services….
Jeff Pulver, founder of Vonage and now head of Network2.tv, has some Point of View to share. A friend asked him about coping with a family that does not understand entrepreneurship: I don’t want to talk with my family about my plans. I don’t want to explain them that I am not certain where my…
The Dip, The Purple Cow, The Blue Ocean Strategy, and The Long Tail In which I simultaneously affirm and deny Godin, et al. What do I think of The Dip by Seth Godin? Heidi Miller was kind enough to share a copy with me, and David Finch (and Chris Brogan) asked for my opinion. (They’ll…
Success is a few simple disciplines practiced every day, according to Jim Rohn, THE business philosopher. Let me explain by giving you my definitions of failure and success. Here it is: Failure is a few Errors in judgment repeated everyday. … Now, here is my definition of success: A few simple Disciplines practiced every day….
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