New York has passed legislation to try to spur further rural broadband development, as reported Friday in the Utica Observer-Dispatch. Can passing a law really make a difference on broadband investment? The law directs one agency, the Department of Economic Development, to work with other departments, agencies and private companies. Their assignment is to create…
Last night, I was interviewed on blogging to position yourself as an expert. Not that I am an expert, just that it is my goal. I wanted to share my notes on the subject with you. *You need no one’s permission to start. *You can choose any topic you are passionate about. Before I started…
Darn few businesses have marketing plans. Most businesses need one. Just like our simplified business plans and simplified online marketing, a simplified marketing plan for the real world helps guide you in growing your business. Simplified Marketing Plan Outline Name and describe each market Tell what methods you will use to reach them Establish the…
While writing about rural broadband, and the lack thereof, I decided to also share a bit about this blog. When I talk to small business people of all ages, I find myself explaining what blogs are. This type of technology still hasn’t penetrated to our target market: the small business owners and entrepreneurs of rural…
Brad King, formerly of Wired News and now of Technology Review, is a proud Appalachian. That’s about as rural and small town as it gets. That’s why he has kept an eye on the slow progress of high-speed internet access, and the effect this has on business and culture.King looks at AT&T’s announced plans to…
Why talk about failure? Long ago, I wrote a presentation on failure, and gave it for several local business groups. Everyone loved it. The blogging started when two posts collided at Stupid Mistakes and Lessons Learned. Then there were More Lessons Learned. I was excited to share what people have learned through their own experience….
By Becky McCray If you are “it” in the business, who can you delegate to? Family. This is where we all seem to start. Let the kids do age-appropriate tasks. Recruit extra family members to contribute. With family, it is especially important to match the person to the task, give extra support, and check back…
“It takes just as much energy to wish as it does to plan.” Eleanor Roosevelt You know you should have a business plan, but you honestly don’t have one. Too hard, too complicated, too much! So let go of the old idea, and draw up something simple for your own use. Make it something that…
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