As you review articles for help with your small-business marketing, you may notice that many of them focus on a single strategy or method. The reality is that a good marketing plan has balance. Often today the strategy is online marketing or, getting more specific, social media marketing. Video marketing is also quite popular. These…
Many retailers experience a sales slump during after the holiday season. How do you respond? The slump comes as no surprise and most small-business owners know they just need to plan for it and ride it out. They think of it as time to work in the business and perhaps to grab a short vacation….
Success for a small business means watching your pennies. Margins are usually small, sales are often weak, and there is little or no cushion available to absorb a mistake. It is also true that small business owners must not get so caught up in watching pennies that they miss the holes that are leaking dollars….
Think back to the last meeting in your small business? Does your memory make you cringe? Or was your response that you only have a couple of meetings and you talk every day, so maybe you never bother with a meeting. And how did the meeting go? Was most of the conversation off-track and non-business…
Let’s start with Best Wishes for 2018. That wish was to be a part of my post last week. But as you may or may not have noticed, I didn’t get a post done. This is not the first time it has happened but those missed times were typically planned for some reason. Last week…
“I need help in marketing my product. “ That short sentence is the one I hear often as I work with small-business owners. Most often, when asked to clarify what they want, the owner talks about increasing his or her sales. They want to see more goods and services go out the door. While sales…
The numbers are daunting. Every 60 seconds, 347,000 tweets are shared. 510,000 Facebook comments are made. 5,100 Instagram photos are liked. 48 hours of video are uploaded on YouTube. Now add information we get from other online information sources such as email, blogs and websites. Then there is what might be called the traditional sources…
Small Business Saturday has come and gone. What worked? What did you do? And what do you wish you would have done? Now is the time to answer those questions. Yes, I know that for many of you it is also the holiday shopping season and you have just run the gauntlet of getting the…
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